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design_spec.md
1 # 美学周鉴 · 解锁潮流序章 - Design Spec
2
3 > This document is the human-readable design narrative — rationale, audience, style, color choices, content outline. It is read once by downstream roles for context.
4 >
5 > The machine-readable execution contract lives in `spec_lock.md` (short form of color / typography / icon / image decisions). Executor re-reads `spec_lock.md` before every SVG page to resist context-compression drift. Keep the two files in sync; if they diverge, `spec_lock.md` wins.
6
7 ## I. Project Information
8
9 | Item | Value |
10 | ---- | ----- |
11 | **Project Name** | 美学周鉴 · 解锁潮流序章 |
12 | **Canvas Format** | PPT 16:9 (1280×720) |
13 | **Page Count** | 16 |
14 | **Design Style** | General Versatile — Magazine Editorial |
15 | **Target Audience** | 时尚行业从业者、奢侈品爱好者、品牌营销人员 |
16 | **Use Case** | 时尚资讯分享、品牌动态播报、社交传播 |
17 | **Created Date** | 2026-04-26 |
18
19 ---
20
21 ## II. Canvas Specification
22
23 | Property | Value |
24 | -------- | ----- |
25 | **Format** | PPT 16:9 |
26 | **Dimensions** | 1280×720 |
27 | **viewBox** | `0 0 1280 720` |
28 | **Margins** | 左右 50px, 上下 40px |
29 | **Content Area** | 1180×640 |
30
31 ---
32
33 ## III. Visual Theme
34
35 ### Theme Style
36
37 - **Style**: Magazine Editorial — 高端时尚杂志编辑风格
38 - **Theme**: Dark theme — 深色背景突出品牌视觉
39 - **Tone**: 奢华、精致、现代、杂志感
40
41 ### Color Scheme
42
43 | Role | HEX | Purpose |
44 | ---- | --- | ------- |
45 | **Background** | `#0A0A0A` | 深黑底色,奢侈品杂志调性 |
46 | **Secondary bg** | `#1A1A1A` | 卡片/区块底色 |
47 | **Primary** | `#C9A96E` | 金色,奢侈品标志色,标题装饰、图标 |
48 | **Accent** | `#E8D5B5` | 浅金/米白,副标题、关键信息高亮 |
49 | **Secondary accent** | `#8B7355` | 暗金/古铜,渐变过渡、辅助装饰 |
50 | **Body text** | `#F5F0EB` | 暖白色正文 |
51 | **Secondary text** | `#9E9690` | 灰棕色注释文字 |
52 | **Border/divider** | `#2A2520` | 深棕色边框、分割线 |
53
54 ### Gradient Scheme
55
56 ```xml
57 <!-- Title accent gradient -->
58 <linearGradient id="titleGradient" x1="0%" y1="0%" x2="100%" y2="0%">
59 <stop offset="0%" stop-color="#C9A96E"/>
60 <stop offset="100%" stop-color="#E8D5B5"/>
61 </linearGradient>
62
63 <!-- Decorative radial glow -->
64 <radialGradient id="bgDecor" cx="80%" cy="20%" r="50%">
65 <stop offset="0%" stop-color="#C9A96E" stop-opacity="0.08"/>
66 <stop offset="100%" stop-color="#C9A96E" stop-opacity="0"/>
67 </radialGradient>
68
69 <!-- Image overlay gradient (bottom fade) -->
70 <linearGradient id="imageOverlay" x1="0%" y1="0%" x2="0%" y2="100%">
71 <stop offset="0%" stop-color="#0A0A0A" stop-opacity="0"/>
72 <stop offset="60%" stop-color="#0A0A0A" stop-opacity="0.3"/>
73 <stop offset="100%" stop-color="#0A0A0A" stop-opacity="0.85"/>
74 </linearGradient>
75 ```
76
77 ---
78
79 ## IV. Typography System
80
81 ### Font Plan
82
83 **Typography direction**: Editorial display — 标题衬线体营造杂志质感,正文无衬线体保证可读性
84
85 | Role | Chinese | English | Fallback tail |
86 | ---- | ------- | ------- | ------------- |
87 | **Title** | `SimSun` | `Georgia` | `serif` |
88 | **Body** | `"Microsoft YaHei", "PingFang SC"` | `Arial` | `sans-serif` |
89 | **Emphasis** | `SimSun` | `Georgia` | `serif` |
90 | **Code** | — | `Consolas, "Courier New"` | `monospace` |
91
92 **Per-role font stacks** (CSS `font-family` strings):
93
94 - Title: `Georgia, SimSun, serif`
95 - Body: `"Microsoft YaHei", "PingFang SC", Arial, sans-serif`
96 - Emphasis: `Georgia, SimSun, serif`
97 - Code: `Consolas, "Courier New", monospace`
98
99 > **Stack ordering rationale**: Title stack is Latin-led (`Georgia` first) because brand names dominate headline text — Georgia's elegant serifs display English brand names beautifully, while CJK characters fall through to SimSun. Body stack is CJK-led because the main content is in Chinese.
100
101 ### Font Size Hierarchy
102
103 **Baseline**: Body font size = 18px (dense — accommodating 16 brand stories across 16 pages)
104
105 | Purpose | Ratio to body | Size | Weight |
106 | ------- | ------------- | ---- | ------ |
107 | Cover title | 3.3x | 60px | Bold |
108 | Brand name heading | 2x | 36px | Bold |
109 | Page title | 1.7x | 30px | Bold |
110 | Subtitle | 1.3x | 24px | SemiBold |
111 | **Body content** | **1x** | **18px** | Regular |
112 | Brand tag / label | 0.8x | 14px | SemiBold |
113 | Annotation / caption | 0.7x | 13px | Regular |
114 | Page number / footnote | 0.6x | 11px | Regular |
115
116 ---
117
118 ## V. Layout Principles
119
120 ### Page Structure
121
122 - **Header area**: 40px — 品牌名/栏目标识区,金色细线分割
123 - **Content area**: 640px — 主内容区,根据品牌数量灵活分配
124 - **Footer area**: 40px — 页码、来源标注
125
126 ### Layout Pattern Library
127
128 本项目以杂志编辑风格为核心,采用多样化布局避免 AI 生成感:
129
130 | Pattern | Usage |
131 | ------- | ----- |
132 | **Full-bleed + floating text** | 封面页,品牌图片铺满画布,标题浮于图上 |
133 | **Asymmetric split (3:7 / 4:6)** | 单品牌专题页,图片占主导,文字简洁 |
134 | **Figure-text overlap** | 品牌标题叠于图片边缘,杂志排版感 |
135 | **Two-column magazine** | 双品牌合并页,左右各一品牌 |
136 | **Negative-space-driven** | 呼吸页,留白突出单一品牌视觉 |
137 | **Top-bottom split** | 宽幅品牌图 + 下方文案 |
138
139 ### Spacing Specification
140
141 **Universal**:
142
143 | Element | Value |
144 | ------- | ----- |
145 | Safe margin | 50px |
146 | Content block gap | 30px |
147 | Icon-text gap | 10px |
148
149 **Card-based layouts** (where applicable):
150
151 | Element | Value |
152 | ------- | ----- |
153 | Card gap | 24px |
154 | Card padding | 24px |
155 | Card border radius | 12px |
156
157 ---
158
159 ## VI. Icon Usage Specification
160
161 ### Source
162
163 - **Built-in icon library**: `phosphor-duotone` — 双色调风格,层次丰富,时尚现代
164 - **Brand icons**: `simple-icons` — 品牌 logo 标识(如需展示品牌标志)
165 - **Usage method**: SVG placeholder `<use data-icon="library/icon-name" .../>`
166
167 ### Recommended Icon List
168
169 | Purpose | Icon Path | Page |
170 | ------- | --------- | ---- |
171 | 时尚/潮流 | `phosphor-duotone/dress` | 封面、多页 |
172 | 高级珠宝 | `phosphor-duotone/diamond` | P07 |
173 | 腕表 | `phosphor-duotone/watch` | P04 |
174 | 家居/设计 | `phosphor-duotone/house` | P02, P05 |
175 | 展览/艺术 | `phosphor-duotone/palette` | P06, P08 |
176 | 香氛/美妆 | `phosphor-duotone/flower` | P11 |
177 | 手袋/配饰 | `phosphor-duotone/handbag` | P10 |
178 | 活动/明星 | `phosphor-duotone/star` | P12 |
179 | 联名/合作 | `phosphor-duotone/handshake` | P13 |
180 | 剪刀/裁缝 | `phosphor-duotone/scissors` | P09 |
181 | 商店/零售 | `phosphor-duotone/storefront` | P07 |
182 | 相机/摄影 | `phosphor-duotone/camera` | P08 |
183 | 皇冠/奢华 | `phosphor-duotone/crown` | 封面 |
184 | 闪耀/亮点 | `phosphor-duotone/sparkle` | 多页 |
185 | 标签/品牌 | `phosphor-duotone/tag` | 多页 |
186 | 全球/国际 | `phosphor-duotone/globe` | P07 |
187
188 ---
189
190 ## VII. Visualization Reference List
191
192 ```
193 Catalog read: 40+ templates / 8 categories
194 Runners-up considered: fewer than 3 viz pages — this is a magazine-style news digest, not a data-driven deck
195 ```
196
197 本项目为时尚资讯汇编,内容以品牌叙事和图片展示为主,不包含数据可视化需求。所有页面采用图文编辑排版,无需引用图表模板。
198
199 ---
200
201 ## VIII. Image Resource List
202
203 | Filename | Dimensions | Ratio | Intent | Purpose | Type | Status |
204 | -------- | ---------- | ----- | ------ | ------- | ---- | ------ |
205 | cover_hermes.jpg | 1080x997 | 1.08 | Hero / full-bleed | 封面主视觉 | Photography | Existing |
206 | hermes_home.jpg | 1080x772 | 1.40 | Side-by-side | Hermès 家居世界 | Photography | Existing |
207 | chanel_coco.jpg | 1080x608 | 1.78 | Hero / full-bleed | CHANEL COCO BEACH | Photography | Existing |
208 | dior_fashion.jpg | 1080x1080 | 1.00 | Side-by-side | Dior 时装 | Photography | Existing |
209 | dior_watch1.jpg | 1080x1080 | 1.00 | Side-by-side | Dior Chiffre Rouge 腕表 | Photography | Existing |
210 | lv_objets.jpg | 1080x608 | 1.78 | Hero / full-bleed | LV Objets Nomades | Photography | Existing |
211 | gucci_memoria1.jpg | 1080x810 | 1.33 | Side-by-side | Gucci Memoria 展览 | Photography | Existing |
212 | gucci_memoria2.jpg | 1080x810 | 1.33 | Accent | Gucci 展览补充 | Photography | Existing |
213 | vhernier_jewelry.jpg | 1080x720 | 1.50 | Side-by-side | Vhernier 珠宝 | Photography | Existing |
214 | celine_summer.jpg | 1080x1350 | 0.80 | Side-by-side | CELINE 夏季 | Photography | Existing |
215 | bv_arts.jpg | 1080x1350 | 0.80 | Side-by-side | BV 艺术摄影 | Photography | Existing |
216 | mcqueen_exhibition.jpg | 1080x721 | 1.50 | Side-by-side | McQueen 表象之下 | Photography | Existing |
217 | maxmara_show.jpg | 1080x634 | 1.70 | Hero / full-bleed | Max Mara 首秀 | Photography | Existing |
218 | chloe_tomato.jpg | 1080x1440 | 0.75 | Side-by-side | Chloé Tomato 座椅 | Photography | Existing |
219 | tadfab_bag.jpg | 1080x1440 | 0.75 | Side-by-side | TAD FAB 包袋 | Photography | Existing |
220 | apedemod_fold.jpg | 1080x1619 | 0.67 | Side-by-side | Apede Mod 折纸 | Photography | Existing |
221 | boss_fragrance.jpg | 1080x1440 | 0.75 | Side-by-side | BOSS 香氛 | Photography | Existing |
222 | fresh_event.jpg | 1080x721 | 1.50 | Side-by-side | fresh 发布会 | Photography | Existing |
223 | jorya_popup.jpg | 1080x810 | 1.33 | Side-by-side | JORYA 快闪 | Photography | Existing |
224 | arket_gohar.jpg | 1080x720 | 1.50 | Side-by-side | ARKET 联名 | Photography | Existing |
225 | stevemadden_lexie.jpg | 1080x721 | 1.50 | Side-by-side | Steve Madden 代言人 | Photography | Existing |
226 | crocs_molly.jpg | 1080x608 | 1.78 | Side-by-side | Crocs × MOLLY | Photography | Existing |
227
228 ---
229
230 ## IX. Content Outline
231
232 ### Part 1: 开篇
233
234 #### Slide 01 — 封面
235
236 - **Layout**: Full-bleed + floating text — cover_hermes.jpg 铺满画布,标题浮于暗色渐变层上
237 - **Title**: NEWS Café | 美学周鉴
238 - **Subtitle**: 解锁潮流序章
239 - **Info**: 本周时尚热点 · 2026年4月
240
241 ### Part 2: 顶级奢侈品牌
242
243 #### Slide 02 — Hermès 家居世界
244
245 - **Layout**: Asymmetric split (4:6) — 左侧文字,右侧 hermes_home.jpg
246 - **Title**: Hermès 家居世界
247 - **Content**:
248 - 米兰设计周全新家居系列发布
249 - 三十根矩形立柱构筑沉浸式布景
250 - 金属锻打、皮革镶嵌、织物雕琢,材质对话与物件叙事
251 - 延续匠心工艺与隽永美学
252
253 #### Slide 03 — CHANEL COCO BEACH
254
255 - **Layout**: Hero / full-bleed — chanel_coco.jpg 作为背景,文字浮于底部渐变层
256 - **Title**: CHANEL COCO BEACH 2026
257 - **Content**:
258 - 上海市中心限时精品店启幕
259 - 面朝花园的度假别墅概念
260 - 田园风光与黑色沙滩灵感
261 - Matthieu Blazy 创作的首个 COCO BEACH 系列
262
263 #### Slide 04 — Dior:时装与时计
264
265 - **Layout**: Two-column — 左 dior_fashion.jpg,右 dior_watch1.jpg + 文案
266 - **Title**: Dior 双面魅力
267 - **Content**:
268 - 左栏:Sabrina Carpenter 身着 Jonathan Anderson 设计礼服亮相 Coachella
269 - 右栏:Chiffre Rouge 腕表系列焕新,三款限量臻品
270 - 红色秒针致敬迪奥心中的生命之色
271 - 迪奥先生钟爱数字"8"化作护身符
272
273 #### Slide 05 — Louis Vuitton Objets Nomades
274
275 - **Layout**: Hero / full-bleed — lv_objets.jpg 背景 + 浮动文字块
276 - **Title**: Louis Vuitton Objets Nomades
277 - **Content**:
278 - 米兰设计周全新旅行家居系列
279 - 致敬 Art Deco 与 Pierre Legrain 大师
280 - 坎帕纳工作室、Raw Edges、Franck Genser 当代设计师新作
281 - Collar 休闲椅、Aqua 餐桌等新品
282
283 #### Slide 06 — Gucci Memoria
284
285 - **Layout**: Asymmetric split (3:7) — 右 gucci_memoria1.jpg 主导 + 左文案,gucci_memoria2.jpg 作小图点缀
286 - **Title**: Gucci Memoria
287 - **Content**:
288 - 米兰圣辛普利齐亚诺回廊沉浸式展览
289 - Demna 策划,追溯品牌 105 年历程
290 - 十二幅挂毯凝练品牌关键发展节点
291 - Flora 花卉主题花园装置及专享预售
292
293 ### Part 3: 高级珠宝与时装
294
295 #### Slide 07 — Vhernier × CELINE
296
297 - **Layout**: Two-column magazine — 左 Vhernier (vhernier_jewelry.jpg),右 CELINE (celine_summer.jpg)
298 - **Title**: 珠宝新境 · 法式灵韵
299 - **Content**:
300 - 左栏:Vhernier 正式进驻中国内地,北京上海双店开幕,米兰纯粹设计
301 - 右栏:Été CELINE 广告大片,海滨假日灵感,法式海岸随性魅力
302
303 #### Slide 08 — BV × McQueen:艺术的两种表达
304
305 - **Layout**: Two-column magazine — 左 BV (bv_arts.jpg),右 McQueen (mcqueen_exhibition.jpg)
306 - **Title**: 艺术的两种表达
307 - **Content**:
308 - 左栏:BV "for the Arts" 摄影集,Peter Fraser 镜头下的威尼斯,编织美学
309 - 右栏:McQueen "表象之下" 上海沉浸式展览,Manta 手袋复刻 2010 经典
310
311 ### Part 4: 设计与生活方式
312
313 #### Slide 09 — Max Mara × Chloé
314
315 - **Layout**: Two-column — 左 Max Mara (maxmara_show.jpg),右 Chloé (chloe_tomato.jpg)
316 - **Title**: 传承新章
317 - **Content**:
318 - 左栏:Max Mara 2027 早春系列上海首秀,"THE MAX!" 75 周年档案展
319 - 右栏:Chloé × Poltronova Tomato 座椅限量复刻,1970 年意大利激进设计运动标志
320
321 #### Slide 10 — TAD FAB × Apede Mod
322
323 - **Layout**: Two-column — 左 TAD FAB (tadfab_bag.jpg),右 Apede Mod (apedemod_fold.jpg)
324 - **Title**: 结构重塑
325 - **Content**:
326 - 左栏:TAD FAB 全新系列,拉链设计语言,环绕拉链 Hobo 包,松弛精致格调
327 - 右栏:Apede Mod 十周年 PF 2026 折纸系列,折叠结构设计进阶
328
329 ### Part 5: 美妆与香氛
330
331 #### Slide 11 — BOSS × fresh
332
333 - **Layout**: Two-column — 左 BOSS (boss_fragrance.jpg),右 fresh (fresh_event.jpg)
334 - **Title**: 感官新篇
335 - **Content**:
336 - 左栏:BOSS 王者之心香氛,清新木质皮革调,双极香型,王天辰等出席
337 - 右栏:fresh 馥蕾诗「酵」你去野新品,CORTIS 全员代言,茶饮文化灵感
338
339 ### Part 6: 联名与跨界
340
341 #### Slide 12 — JORYA × ARKET
342
343 - **Layout**: Two-column — 左 JORYA (jorya_popup.jpg),右 ARKET (arket_gohar.jpg)
344 - **Title**: 跨界新风
345 - **Content**:
346 - 左栏:JORYA × YVMIN「公主日记」成都快闪,赵露思亮相,千金轻纱叠穿概念
347 - 右栏:ARKET × Laila Gohar 米兰装置,十八世纪旋转木马改造,27 款联名单品
348
349 #### Slide 13 — Steve Madden × Crocs
350
351 - **Layout**: Two-column — 左 Steve Madden (stevemadden_lexie.jpg),右 Crocs (crocs_molly.jpg)
352 - **Title**: 潮流共振
353 - **Content**:
354 - 左栏:刘柏辛成为 Steve Madden 中国区代言人,「不赶潮流,踩点登场」
355 - 右栏:Crocs × 泡泡玛特 MOLLY 20 周年联名,三款洞洞鞋,易梦玲助阵
356
357 ### Part 7: 收尾
358
359 #### Slide 14 — 本周亮点回顾
360
361 - **Layout**: Matrix grid — 6 个品牌亮点卡片,每卡一行品牌名 + 一行关键词
362 - **Title**: 本周亮点一览
363 - **Content**:
364 - Hermès 家居世界 | CHANEL COCO BEACH | Dior 双面魅力
365 - LV Objets Nomades | Gucci Memoria | McQueen 表象之下
366 - 六个精选亮点品牌的微型视觉回顾
367
368 #### Slide 15 — 品牌全景
369
370 - **Layout**: Three-row layout — 按品类分行展示所有品牌名
371 - **Title**: 本期品牌全景
372 - **Content**:
373 - 顶奢:Hermès · CHANEL · Dior · Louis Vuitton · Gucci
374 - 轻奢/设计师:Vhernier · CELINE · BV · McQueen · Max Mara · Chloé
375 - 潮流/生活方式:TAD FAB · Apede Mod · BOSS · fresh · JORYA · ARKET · Steve Madden · Crocs
376
377 #### Slide 16 — 结尾
378
379 - **Layout**: Negative-space-driven — 极简结尾,品牌/栏目标识居中
380 - **Title**: NEWS Café
381 - **Subtitle**: 下期见 See You Next Week
382 - **Info**: 美学周鉴,解锁潮流序章
383
384 ---
385
386 ## X. Speaker Notes Requirements
387
388 - **File naming**: Match SVG names (e.g., `01_cover.md`)
389 - **Total duration**: 15-20 minutes(每页约 1 分钟)
390 - **Notes style**: Conversational — 资讯播报式,轻松专业
391 - **Presentation purpose**: Inform — 传递本周时尚行业资讯
392
393 ---
394
395 ## XI. Technical Constraints Reminder
396
397 ### SVG Generation Must Follow:
398
399 1. viewBox: `0 0 1280 720`
400 2. Background uses `<rect>` elements
401 3. Text wrapping uses `<tspan>` (`<foreignObject>` FORBIDDEN)
402 4. Transparency defaults to `fill-opacity` / `stroke-opacity`; `rgba()` remains converter-compatible
403 5. FORBIDDEN: `mask`, `<style>`, `class`, `foreignObject`
404 6. FORBIDDEN: `textPath`, `animate*`, `script`
405 7. Text characters: write typography & symbols as raw Unicode; HTML named entities FORBIDDEN. XML reserved chars use `&amp;` `&lt;` `&gt;` `&quot;` `&apos;`
406 8. `clipPath` conditionally allowed only on `<image>` elements
407 9. Prefer opacity on each child; `<g opacity>` remains converter-compatible with an approximate-fidelity warning
408 10. Dark theme: all text must use light colors (contrast ratio >= 4.5:1 against #0A0A0A)
409
409 lines MARKDOWN