| 1 | [Transition] But here's the encouraging part — our brand foundation is strong. |
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| 3 | Kimsoong has built genuine brand equity. Our reputation for reliability at competitive prices, our standard "extras" package, and our eco-conscious image are real differentiators. We've grown market share at the lower end for ten consecutive years. |
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| 5 | [Data] We have franchises across most European countries, covering sales, service, tyres, and used cars. And our R&D pipeline includes the eco-car with alternative power source — perfectly aligned with the environmental consciousness of our customer base. |
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| 7 | [Pause] The gap is not in product appeal. It's in post-purchase experience. Brand equity is high — we need to match it with service excellence. |
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| 9 | Key points: ① Strong brand assets (reliability, value, eco-image) ② Pan-European franchise network ③ Gap is service, not product |
| 10 | Duration: 2 minutes |