| 1 | [Transition] Who exactly are our customers? The data reveals a high-potential demographic. |
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| 3 | [Data] 75% of Kimsoong buyers are under 40 — 48% are under 30. These are young professionals with potentially 3 to 4 vehicle purchase cycles ahead of them. The gender split is near-even at 52% male, 48% female. |
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| 5 | 82% sit in the middle income bracket — price-sensitive but financially stable. 90% are working professionals — employed or self-employed. [Benchmark] This is exactly the demographic that responds to value-driven loyalty incentives. |
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| 7 | And here's a strategic alignment point: Environment ranks fourth in customer interests. [Pause] Our eco-brand positioning is not just marketing — it resonates with who our customers actually are. |
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| 9 | Key points: ① 75% under 40 — long customer lifetime potential ② 82% middle income — ideal for value-driven incentives ③ Environment interest aligns with eco-brand strategy |
| 10 | Duration: 2 minutes |