| 1 | [Transition] Let me walk you through the five specific initiatives we're recommending, in priority order. |
| 2 | |
| 3 | Number one — and this is our flagship recommendation — 3-Year Free After-Sales Service. [Pause] This directly addresses the number one pain point. Impact is high, cost is medium-to-high, but it targets the 26% service churn directly. |
| 4 | |
| 5 | Number two: 20% Loyalty Discount for existing customers buying new models. A powerful financial incentive to counter the competitor pull. |
| 6 | |
| 7 | Number three: Enhanced Trade-in Programme. Generous trade-in offers lock customers into our ecosystem. |
| 8 | |
| 9 | Number four: Customer Magazine. Low cost, builds emotional connection and brand community. |
| 10 | |
| 11 | [Pause] And number five — this one has the highest ROI of all — the Questionnaire Incentive. A premium branded pen for completing lifestyle questionnaires. Very low cost, but it could move our response rate from 40% to 70%. [Data] Better data means better decisions. |
| 12 | |
| 13 | [Scan Room] The strategic sequence matters: lead with service, follow with incentives. |
| 14 | |
| 15 | Key points: ① Flagship: 3-Year Free After-Sales Service ② Highest ROI: Branded pen questionnaire incentive ③ Sequence: service first, then financial incentives |
| 16 | Duration: 3 minutes |
| 17 | Flex: [If time is tight, focus on initiatives 1 and 5, skip detail on 3 and 4] |