| 1 | [Transition] Now, how do we execute this? We propose a phased 12-month rollout. |
| 2 | |
| 3 | Phase 1, Q1: Quick Wins. Launch the customer magazine and deploy the questionnaire incentive. Both are low-cost, immediately actionable, and start building our data foundation. |
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| 5 | Phase 2, Q2: Service Uplift. Roll out the 3-Year Free After-Sales Service across all franchise locations. This is the core transformation — it requires staff training and operational alignment. |
| 6 | |
| 7 | Phase 3, Q3: Financial Incentives. Activate the 20% loyalty discount and the enhanced trade-in programme. By this point, the service foundation is in place. |
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| 9 | Phase 4, Q4: Evaluate and Optimize. Measure KPIs, refine the programme, and prepare for Year 2. |
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| 11 | [Data] Our 12-month targets: repeat buyer rate from 15% to 30%, satisfaction from 33% to 60% Good or above, questionnaire return from 40% to 70%. [Pause] All achievable with disciplined execution. |
| 12 | |
| 13 | Key points: ① Quick wins in Q1 build data foundation ② Core service fix in Q2 ③ Three KPI targets: 30% repeat, 60% satisfaction, 70% questionnaire return |
| 14 | Duration: 2 minutes |