| 1 | [Transition] Let me close with the strategic imperative. |
| 2 | |
| 3 | Customer retention is the highest-ROI growth lever for Kimsoong Europe. [Pause] |
| 4 | |
| 5 | Three things must happen: Fix after-sales service first — it's the number one reason customers leave. Build data capability — our 40% questionnaire return rate is a strategic blind spot. And phase financial incentives after the service foundation is in place. |
| 6 | |
| 7 | [Pause] Transforming 15% repeat buyers into 30% or more is achievable within 12 months. The framework is ready. The data supports it. The cost model is shared. |
| 8 | |
| 9 | [Scan Room] We are asking for approval to launch Phase 1 quick wins in Q1. The investment is minimal, the data returns are immediate, and it sets the foundation for everything that follows. |
| 10 | |
| 11 | Thank you. |
| 12 | |
| 13 | Key points: ① Customer retention = highest-ROI growth lever ② Three imperatives: service → data → incentives ③ Requesting Q1 launch approval |
| 14 | Duration: 2 minutes |