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| 20 | <text x="60" y="58" font-family="'Helvetica Neue', Arial, sans-serif" font-size="30" font-weight="bold" fill="#1A3A5C"> |
| 21 | Prioritize Service and Data — Financial Incentives Follow |
| 22 | </text> |
| 23 | |
| 24 | |
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| 26 | <text x="80" y="106" font-family="'Helvetica Neue', Arial, sans-serif" font-size="14" fill="#FFFFFF"> |
| 27 | Lead with service; follow with incentives. The branded pen initiative has the highest ROI for data collection (projected 40% → 70% response rate). |
| 28 | </text> |
| 29 | |
| 30 | |
| 31 | <text x="80" y="155" font-family="'Helvetica Neue', Arial, sans-serif" font-size="13" font-weight="bold" fill="#5D6D7E">INITIATIVE</text> |
| 32 | <text x="680" y="155" font-family="'Helvetica Neue', Arial, sans-serif" font-size="13" font-weight="bold" fill="#5D6D7E">IMPACT</text> |
| 33 | <text x="880" y="155" font-family="'Helvetica Neue', Arial, sans-serif" font-size="13" font-weight="bold" fill="#5D6D7E">COST</text> |
| 34 | <text x="1040" y="155" font-family="'Helvetica Neue', Arial, sans-serif" font-size="13" font-weight="bold" fill="#5D6D7E">ROI SIGNAL</text> |
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| 41 | <text x="86" y="204" text-anchor="middle" font-family="'Helvetica Neue', Arial, sans-serif" font-size="14" font-weight="bold" fill="#FFFFFF">1</text> |
| 42 | |
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| 50 | </g> |
| 51 | <text x="105" y="210" font-family="'Helvetica Neue', Arial, sans-serif" font-size="17" font-weight="bold" fill="#1A3A5C">3-Year Free After-Sales Service</text> |
| 52 | <text x="105" y="240" font-family="'Helvetica Neue', Arial, sans-serif" font-size="13" fill="#5D6D7E">Directly addresses #1 pain point — transforms service from</text> |
| 53 | <text x="105" y="255" font-family="'Helvetica Neue', Arial, sans-serif" font-size="13" fill="#5D6D7E">cost center to loyalty driver</text> |
| 54 | |
| 55 | <path fill="#E74C3C" fill-opacity="0.12" d="M692,195 H748 A12,12 0 0 1 760,207 V207 A12,12 0 0 1 748,219 H692 A12,12 0 0 1 680,207 V207 A12,12 0 0 1 692,195 Z" /> |
| 56 | <text x="720" y="212" text-anchor="middle" font-family="'Helvetica Neue', Arial, sans-serif" font-size="13" font-weight="bold" fill="#E74C3C">HIGH</text> |
| 57 | |
| 58 | <text x="880" y="212" font-family="'Helvetica Neue', Arial, sans-serif" font-size="14" fill="#2C3E50">Med-High</text> |
| 59 | |
| 60 | <path fill="#2D8A4E" fill-opacity="0.08" d="M1044,190 H1196 A4,4 0 0 1 1200,194 V226 A4,4 0 0 1 1196,230 H1044 A4,4 0 0 1 1040,226 V194 A4,4 0 0 1 1044,190 Z" /> |
| 61 | <text x="1050" y="209" font-family="'Helvetica Neue', Arial, sans-serif" font-size="12" fill="#2D8A4E" font-weight="600">Reduces 26% service</text> |
| 62 | <text x="1050" y="224" font-family="'Helvetica Neue', Arial, sans-serif" font-size="12" fill="#2D8A4E" font-weight="600">churn → high CLV gain</text> |
| 63 | |
| 64 | |
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| 67 | <text x="86" y="304" text-anchor="middle" font-family="'Helvetica Neue', Arial, sans-serif" font-size="14" font-weight="bold" fill="#FFFFFF">2</text> |
| 68 | |
| 69 | <g transform="translate(72.0, 318.0)" fill="#E8A838"> |
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| 71 | </g> |
| 72 | <text x="105" y="306" font-family="'Helvetica Neue', Arial, sans-serif" font-size="17" font-weight="bold" fill="#1A3A5C">20% Loyalty Discount</text> |
| 73 | <text x="105" y="333" font-family="'Helvetica Neue', Arial, sans-serif" font-size="13" fill="#5D6D7E">Financial incentive — directly lowers switching barrier for repeat buyers</text> |
| 74 | |
| 75 | <path fill="#E74C3C" fill-opacity="0.12" d="M692,293 H748 A12,12 0 0 1 760,305 V305 A12,12 0 0 1 748,317 H692 A12,12 0 0 1 680,305 V305 A12,12 0 0 1 692,293 Z" /> |
| 76 | <text x="720" y="310" text-anchor="middle" font-family="'Helvetica Neue', Arial, sans-serif" font-size="13" font-weight="bold" fill="#E74C3C">HIGH</text> |
| 77 | |
| 78 | <text x="880" y="310" font-family="'Helvetica Neue', Arial, sans-serif" font-size="14" fill="#2C3E50">Medium</text> |
| 79 | |
| 80 | <path fill="#E8A838" fill-opacity="0.08" d="M1044,290 H1196 A4,4 0 0 1 1200,294 V316 A4,4 0 0 1 1196,320 H1044 A4,4 0 0 1 1040,316 V294 A4,4 0 0 1 1044,290 Z" /> |
| 81 | <text x="1050" y="310" font-family="'Helvetica Neue', Arial, sans-serif" font-size="12" fill="#E8A838" font-weight="600">Counters competitor pull</text> |
| 82 | |
| 83 | |
| 84 | <path fill="#F4F6F8" filter="url(#cardShadow)" d="M66,370 H1214 A6,6 0 0 1 1220,376 V449 A6,6 0 0 1 1214,455 H66 A6,6 0 0 1 60,449 V376 A6,6 0 0 1 66,370 Z" /> |
| 85 | <path fill="#1A3A5C" d="M86,380 H86 A14,14 0 0 1 100,394 V394 A14,14 0 0 1 86,408 H86 A14,14 0 0 1 72,394 V394 A14,14 0 0 1 86,380 Z" /> |
| 86 | <text x="86" y="399" text-anchor="middle" font-family="'Helvetica Neue', Arial, sans-serif" font-size="14" font-weight="bold" fill="#FFFFFF">3</text> |
| 87 | |
| 88 | <g transform="translate(72.0, 413.0)" fill="#1A3A5C"> |
| 89 | <path d="M14 5a1 1 0 0 1 .694 .28l.087 .095l3.699 4.625h.52a3 3 0 0 1 2.995 2.824l.005 .176v4a1 1 0 0 1 -1 1h-1.171a3.001 3.001 0 0 1 -5.658 0h-4.342a3.001 3.001 0 0 1 -5.658 0h-1.171a1 1 0 0 1 -1 -1v-6l.007 -.117l.008 -.056l.017 -.078l.012 -.036l.014 -.05l2.014 -5.034a1 1 0 0 1 .928 -.629zm-7 11a1 1 0 1 0 0 2a1 1 0 0 0 0 -2m10 0a1 1 0 1 0 0 2a1 1 0 0 0 0 -2m-6 -9h-5.324l-1.2 3h6.524zm2.52 0h-.52v3h2.92z" /> |
| 90 | </g> |
| 91 | <text x="105" y="401" font-family="'Helvetica Neue', Arial, sans-serif" font-size="17" font-weight="bold" fill="#1A3A5C">Enhanced Trade-in Programme</text> |
| 92 | <text x="105" y="428" font-family="'Helvetica Neue', Arial, sans-serif" font-size="13" fill="#5D6D7E">Generous trade-in offers reduce switching barrier and lock customers in ecosystem</text> |
| 93 | |
| 94 | <path fill="#E8A838" fill-opacity="0.15" d="M692,388 H748 A12,12 0 0 1 760,400 V400 A12,12 0 0 1 748,412 H692 A12,12 0 0 1 680,400 V400 A12,12 0 0 1 692,388 Z" /> |
| 95 | <text x="720" y="405" text-anchor="middle" font-family="'Helvetica Neue', Arial, sans-serif" font-size="13" font-weight="bold" fill="#E8A838">MEDIUM</text> |
| 96 | |
| 97 | <text x="880" y="405" font-family="'Helvetica Neue', Arial, sans-serif" font-size="14" fill="#2C3E50">Low-Med</text> |
| 98 | |
| 99 | <path fill="#1A3A5C" fill-opacity="0.06" d="M1044,385 H1196 A4,4 0 0 1 1200,389 V411 A4,4 0 0 1 1196,415 H1044 A4,4 0 0 1 1040,411 V389 A4,4 0 0 1 1044,385 Z" /> |
| 100 | <text x="1050" y="405" font-family="'Helvetica Neue', Arial, sans-serif" font-size="12" fill="#1A3A5C" font-weight="600">Captures used car value</text> |
| 101 | |
| 102 | |
| 103 | <path fill="#F4F6F8" filter="url(#cardShadow)" d="M66,465 H1214 A6,6 0 0 1 1220,471 V544 A6,6 0 0 1 1214,550 H66 A6,6 0 0 1 60,544 V471 A6,6 0 0 1 66,465 Z" /> |
| 104 | <path fill="#5D6D7E" d="M86,475 H86 A14,14 0 0 1 100,489 V489 A14,14 0 0 1 86,503 H86 A14,14 0 0 1 72,489 V489 A14,14 0 0 1 86,475 Z" /> |
| 105 | <text x="86" y="494" text-anchor="middle" font-family="'Helvetica Neue', Arial, sans-serif" font-size="14" font-weight="bold" fill="#FFFFFF">4</text> |
| 106 | |
| 107 | <g transform="translate(72.0, 508.0)" fill="#2D8A4E"> |
| 108 | <path d="M6.979 3.074a6 6 0 0 1 4.988 1.425l.037 .033l.034 -.03a6 6 0 0 1 4.733 -1.44l.246 .036a6 6 0 0 1 3.364 10.008l-.18 .185l-.048 .041l-7.45 7.379a1 1 0 0 1 -1.313 .082l-.094 -.082l-7.493 -7.422a6 6 0 0 1 3.176 -10.215z" /> |
| 109 | </g> |
| 110 | <text x="105" y="496" font-family="'Helvetica Neue', Arial, sans-serif" font-size="17" font-weight="bold" fill="#1A3A5C">Customer Magazine</text> |
| 111 | <text x="105" y="523" font-family="'Helvetica Neue', Arial, sans-serif" font-size="13" fill="#5D6D7E">Free monthly magazine with owner features — builds emotional connection and brand community</text> |
| 112 | |
| 113 | <path fill="#D5DDE5" d="M692,483 H768 A12,12 0 0 1 780,495 V495 A12,12 0 0 1 768,507 H692 A12,12 0 0 1 680,495 V495 A12,12 0 0 1 692,483 Z" /> |
| 114 | <text x="730" y="500" text-anchor="middle" font-family="'Helvetica Neue', Arial, sans-serif" font-size="13" font-weight="bold" fill="#5D6D7E">LOW-MED</text> |
| 115 | |
| 116 | <text x="880" y="500" font-family="'Helvetica Neue', Arial, sans-serif" font-size="14" fill="#2C3E50">Low</text> |
| 117 | |
| 118 | <path fill="#1A3A5C" fill-opacity="0.06" d="M1044,480 H1196 A4,4 0 0 1 1200,484 V506 A4,4 0 0 1 1196,510 H1044 A4,4 0 0 1 1040,506 V484 A4,4 0 0 1 1044,480 Z" /> |
| 119 | <text x="1050" y="500" font-family="'Helvetica Neue', Arial, sans-serif" font-size="12" fill="#5D6D7E">Brand affinity uplift</text> |
| 120 | |
| 121 | |
| 122 | <path fill="#2D8A4E" fill-opacity="0.04" stroke="#2D8A4E" stroke-width="1" filter="url(#cardShadow)" d="M66,560 H1214 A6,6 0 0 1 1220,566 V639 A6,6 0 0 1 1214,645 H66 A6,6 0 0 1 60,639 V566 A6,6 0 0 1 66,560 Z" /> |
| 123 | <path fill="#2D8A4E" d="M86,570 H86 A14,14 0 0 1 100,584 V584 A14,14 0 0 1 86,598 H86 A14,14 0 0 1 72,584 V584 A14,14 0 0 1 86,570 Z" /> |
| 124 | <text x="86" y="589" text-anchor="middle" font-family="'Helvetica Neue', Arial, sans-serif" font-size="14" font-weight="bold" fill="#FFFFFF">5</text> |
| 125 | |
| 126 | <g transform="translate(72.0, 603.0)" fill="#2D8A4E"> |
| 127 | <path d="M11 14v8h-4a3 3 0 0 1 -3 -3v-4a1 1 0 0 1 1 -1h6zm8 0a1 1 0 0 1 1 1v4a3 3 0 0 1 -3 3h-4v-8h6zm-2.5 -12a3.5 3.5 0 0 1 3.163 5h.337a2 2 0 0 1 2 2v1a2 2 0 0 1 -2 2h-7v-5h-2v5h-7a2 2 0 0 1 -2 -2v-1a2 2 0 0 1 2 -2h.337a3.486 3.486 0 0 1 -.337 -1.5c0 -1.933 1.567 -3.5 3.483 -3.5c1.755 -.03 3.312 1.092 4.381 2.934l.136 .243c1.033 -1.914 2.56 -3.114 4.291 -3.175l.209 -.002zm-9 2a1.5 1.5 0 0 0 0 3h3.143c-.741 -1.905 -1.949 -3.02 -3.143 -3zm8.983 0c-1.18 -.02 -2.385 1.096 -3.126 3h3.143a1.5 1.5 0 1 0 -.017 -3z" /> |
| 128 | </g> |
| 129 | <text x="105" y="591" font-family="'Helvetica Neue', Arial, sans-serif" font-size="17" font-weight="bold" fill="#1A3A5C">Questionnaire Incentive (Branded Pen)</text> |
| 130 | <text x="105" y="618" font-family="'Helvetica Neue', Arial, sans-serif" font-size="13" fill="#5D6D7E">Premium branded pen for completing lifestyle questionnaires — improves data quality (40% → 70%)</text> |
| 131 | |
| 132 | <path fill="#E8A838" fill-opacity="0.15" d="M692,578 H748 A12,12 0 0 1 760,590 V590 A12,12 0 0 1 748,602 H692 A12,12 0 0 1 680,590 V590 A12,12 0 0 1 692,578 Z" /> |
| 133 | <text x="720" y="595" text-anchor="middle" font-family="'Helvetica Neue', Arial, sans-serif" font-size="13" font-weight="bold" fill="#E8A838">MEDIUM</text> |
| 134 | |
| 135 | <text x="880" y="595" font-family="'Helvetica Neue', Arial, sans-serif" font-size="14" font-weight="bold" fill="#2D8A4E">Very Low</text> |
| 136 | |
| 137 | <path fill="#2D8A4E" fill-opacity="0.08" d="M1044,575 H1196 A4,4 0 0 1 1200,579 V611 A4,4 0 0 1 1196,615 H1044 A4,4 0 0 1 1040,611 V579 A4,4 0 0 1 1044,575 Z" /> |
| 138 | <text x="1050" y="594" font-family="'Helvetica Neue', Arial, sans-serif" font-size="12" fill="#2D8A4E" font-weight="bold">★ Highest ROI</text> |
| 139 | <text x="1050" y="609" font-family="'Helvetica Neue', Arial, sans-serif" font-size="11" fill="#2D8A4E">40% → 70% response rate</text> |
| 140 | |
| 141 | |
| 142 | <line x1="60" y1="690" x2="1220" y2="690" stroke="#D5DDE5" stroke-width="0.5" /> |
| 143 | <text x="60" y="710" font-family="'Helvetica Neue', Arial, sans-serif" font-size="11" fill="#95A5A6">Source: Director A & Director B Proposals — Consolidated & Prioritized</text> |
| 144 | <text x="1100" y="710" font-family="'Helvetica Neue', Arial, sans-serif" font-size="10" fill="#95A5A6">CONFIDENTIAL</text> |
| 145 | <text x="1220" y="710" text-anchor="end" font-family="'Helvetica Neue', Arial, sans-serif" font-size="11" fill="#95A5A6">8</text> |
| 146 | </svg> |