| 1 | # Type: funnel |
| 2 | |
| 3 | A **top-wide, bottom-narrow stack** of horizontal bands representing successive conversion stages. Each band is narrower than the one above it, suggesting attrition/filtering as the process progresses. The standard structural backbone for marketing funnels, sales pipelines, hiring funnels, customer-journey conversion. |
| 4 | |
| 5 | > **What funnel means inside a PPT block**: a **converging-downward** stack — visual weight shrinks as you descend, embodying "many enter the top, few reach the bottom". Unlike `pyramid` (which can be either direction but typically narrows-upward for hierarchy/value), funnel is **always wide-to-narrow downward** and is about **filtering**, not hierarchy. |
| 6 | |
| 7 | --- |
| 8 | |
| 9 | ## 1. Composition skeleton |
| 10 | |
| 11 | ``` |
| 12 | ┌──────────────────────────────────┐ ← Band 1 (widest) |
| 13 | │ Awareness │ |
| 14 | ├──────────────────────────────── ┤ |
| 15 | ┌────────────────────────────┐ ← Band 2 (narrower) |
| 16 | │ Interest │ |
| 17 | ├────────────────────────── ┤ |
| 18 | ┌──────────────────────┐ ← Band 3 |
| 19 | │ Consideration │ |
| 20 | ├──────────────────── ┤ |
| 21 | ┌──────────────┐ ← Band 4 |
| 22 | │ Conversion │ |
| 23 | └──────────────┘ |
| 24 | ``` |
| 25 | |
| 26 | | LAYOUT | 3-6 horizontal bands stacked vertically; each band's width decreases by ~15-25% from the band above | |
| 27 | | ELEMENTS | One simple iconic symbol per band (left side) + the band itself as the dominant color block. Optional thin divider lines between bands | |
| 28 | | NEGATIVE SPACE | Side margins grow as bands narrow — outer field on either side of the lower bands provides breathing room | |
| 29 | | BALANCE | Vertical center axis is the funnel's spine — all bands center-align to this axis | |
| 30 | |
| 31 | ## 2. Text-policy variants |
| 32 | |
| 33 | ### 3.1 `text_policy: none` |
| 34 | |
| 35 | Each band shows an icon only; stage labels are handled in SVG. |
| 36 | |
| 37 | Sample fragment: |
| 38 | |
| 39 | > NO text, letters, numbers, or stage labels in the image. Each band contains only one simple iconic symbol; SVG text overlay will add stage names externally. |
| 40 | |
| 41 | ### 3.2 `text_policy: embedded` |
| 42 | |
| 43 | Self-contained funnel diagram where band names are typeset into the artwork. Keep each name concise and stable in the required script and echo the deck's body typography. When exact/editable labels or narrow bands cannot preserve legibility, move those labels to SVG; otherwise embedded lettering remains valid after visual review. |
| 44 | |
| 45 | --- |
| 46 | |
| 47 | ## 3. Fewshot prompt snippets |
| 48 | |
| 49 | **Snippet A — vector-illustration + cool-corporate marketing funnel, text_policy: none, 600×800** |
| 50 | |
| 51 | > Clean flat vector illustration of a marketing conversion funnel. Four horizontal bands stacked vertically, each band centered on the vertical axis and each ~20% narrower than the one above. Band 1 (top, widest): primary deep navy `#1E3A5F` solid fill, with a simple white megaphone icon centered on the left. Band 2: secondary lighter navy tint, with a heart icon. Band 3: accent gold `#D4AF37`, with a shopping-cart icon. Band 4 (bottom, narrowest): deeper accent gold, with a star icon. Each band has crisp straight edges and 8% drop shadow beneath. Thin secondary cream `#F8F9FA` dividers separate the bands. Background is calm secondary cream. Composed as a 600×800 portrait funnel block with 12% padding. NO text, letters, numbers, or stage labels anywhere — SVG will overlay all band names. Color values are rendering guidance only. |
| 52 |