| 1 | # Visual style: memphis |
| 2 | |
| 3 | Memphis / Pop — clashing color blocks, geometric confetti, bold outlines, 80s-revival exuberance. Loud and playful. For festivals, consumer brands, youth culture, launch hype, anything that wants energy over restraint. |
| 4 | |
| 5 | --- |
| 6 | |
| 7 | ## 1. Shape & decoration |
| 8 | |
| 9 | - Shape language: bold geometric primitives — circles, triangles, zigzags, squiggles, blobs — with thick dark outlines. Mixed corner radii allowed; playful inconsistency is on-brand. |
| 10 | - Composition geometry: a giant primitive bleeding off one edge as the backdrop; a diagonal two-color field split; a zigzag or squiggle band as the section divider; props scattered at angles around one dominant rotated frame or badge at the focal point. |
| 11 | - Decoration: scattered geometric confetti, color-block backings, pattern fills (dots / stripes), oversized punctuation. Generous decoration — but composed, not chaotic. |
| 12 | - Whitespace: energetic asymmetry; props float at angles. Still leave the focal content room to read against the noise. |
| 13 | |
| 14 | ## 2. Typography character |
| 15 | |
| 16 | - Display poster type for headlines (heavy, attention-grabbing); a neutral readable sans for body so density stays legible under the visual energy. |
| 17 | - Big, confident headline scale; tight to the artwork. Body kept clean and quiet by contrast. |
| 18 | |
| 19 | > Families are chosen at confirmation `g`; this style asks for a display-poster headline × neutral-sans body *character*. |
| 20 | |
| 21 | ## 3. Using the deck's colors |
| 22 | |
| 23 | - Multi-accent clash is the signature, but the light field and dark outlines remain visually dominant. Front a curated subset of the deck accents on each page instead of displaying the whole set by quota. |
| 24 | - A light field carries the noise; dark outlines anchor every shape so the clash reads as composed, not muddy. Disciplined exuberance, never rainbow soup. |
| 25 | |
| 26 | > HEX values come from confirmation `e`; this style governs how many accents appear and how boldly — it names no colors. |
| 27 | |
| 28 | ## 4. Texture / elevation |
| 29 | |
| 30 | - Mostly flat pop-art blocks; bold outlines do the separating, not shadows. Optional hard-offset (sticker / cutout) shadows for a retro pop feel — flat, not soft. Keep gradients rare. |
| 31 | |
| 32 | ## 5. Paired image-rendering |
| 33 | |
| 34 | `flat` — clean vivid flat-color illustration that matches the pop-block energy. |
| 35 | |
| 36 | ## 6. Illustration propensity |
| 37 | |
| 38 | **core** — bold-outline spots, confetti, and geometric shapes *are* the Memphis language; with no user steer, default to recommending a coherent spot-illustration family. Default *lean* only — heaviness and placement stay Strategist judgment, an explicit user request wins either way, and `image_usage: none` writes no illustration rows. |
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