| 1 | # Visual style: vintage-poster |
| 2 | |
| 3 | Mid-century print poster (1950s–1970s) — bold rounded-geometric shapes, limited flat color blocks, halftone / paper grain, retro warmth. For cultural decks, brand storytelling, hospitality, retro-tech narratives, anniversaries, heritage brands. |
| 4 | |
| 5 | --- |
| 6 | |
| 7 | ## 1. Shape & decoration |
| 8 | |
| 9 | - Shape language: bold geometric shapes with rounded organic edges, often slightly off-axis for retro tension; overlapping flat blocks; thick hand-aware lines; stylized, reduced iconography (a stylized sun, an angular mountain). |
| 10 | - Composition geometry: a giant sun disc or arch as the backdrop anchor; ray wedges radiating from the focal point; off-axis overlapping blocks staging the content; a horizon band splitting the page into field and sky zones; one badge or rosette seal at the emphasis point. |
| 11 | - Decoration: the print artifacts — halftone dot overlays, slight ink misregistration — carry the character. Generated illustration stays reduced and graphic. Required documentary photography remains eligible; integrate it through crop, tonal reduction, halftone, or another print treatment instead of replacing the real subject with invented imagery. |
| 12 | - Whitespace: confident poster composition — a few large blocks, deliberate negative space. |
| 13 | |
| 14 | ## 2. Typography character |
| 15 | |
| 16 | - Retro display character for headlines (mid-century geometric, confident); a simple legible body by contrast. |
| 17 | |
| 18 | > Families are chosen at confirmation `g`; this style asks for a mid-century display *character*. This governs editable native text; decorative-lettering eligibility remains a separate carrier decision. |
| 19 | |
| 20 | ## 3. Using the deck's colors |
| 21 | |
| 22 | - Applied as limited flat blocks (a small set of colors): the primary dominates large blocks, the secondary reads as a warm paper field, the accent marks small shapes or tints the halftone. |
| 23 | - Flat color only — no gradients; depth comes from overlap, not blending. |
| 24 | |
| 25 | > HEX values come from confirmation `e`; this style only governs the limited-flat-block, halftone discipline — it names no colors. |
| 26 | |
| 27 | ## 4. Texture / elevation |
| 28 | |
| 29 | - Flat — depth implied via overlapping shapes, never via shadow. Halftone dot pattern or paper grain at low opacity gives printed age; slight ink-offset character is on-brand. |
| 30 | |
| 31 | ## 5. Paired image-rendering |
| 32 | |
| 33 | `vintage-poster` — mid-century poster imagery with matching halftone and retro-geometric warmth. |
| 34 | |
| 35 | ## 6. Illustration propensity |
| 36 | |
| 37 | **core** — when illustration is selected, mid-century motifs and halftone cuts may lead the poster look. Role, scale, reuse, and placement stay Strategist judgment; an explicit user request wins either way, and `image_usage: none` writes no illustration rows. |
| 38 |