| 1 | --- |
| 2 | brand_id: 中汽研 |
| 3 | kind: brand |
| 4 | summary: CATARC brand identity for product certification, evaluation reports, automotive technology promotion, and business visits |
| 5 | primary_color: "#004098" |
| 6 | --- |
| 7 | |
| 8 | # CATARC (中汽研) Brand Specification |
| 9 | |
| 10 | > Identity-only preset. No SVG page roster; pages are composed freely under these brand constraints. |
| 11 | |
| 12 | ## I. Brand Overview |
| 13 | |
| 14 | | Property | Value | |
| 15 | |---|---| |
| 16 | | Brand Name | CATARC / 中汽研 | |
| 17 | | Use Cases | Product certification display, evaluation presentations, automotive technology promotion, business visits, high-end technical reporting | |
| 18 | | Tone | Professional, authoritative, trustworthy, technical-consulting style | |
| 19 | | Sources | Bundled CATARC logo assets and the validated CATARC deck identity, reviewed 2026-07-13 | |
| 20 | |
| 21 | ## II. Color Scheme |
| 22 | |
| 23 | | Role | HEX | Provenance | Notes | |
| 24 | |---|---|---|---| |
| 25 | | primary | `#004098` | approx | Working primary blue aligned with the validated CATARC deck template | |
| 26 | | secondary | `#003B82` | approx | Dark blue for chapter pages, headers, and restrained depth | |
| 27 | | text | `#333333` | approx | Primary body text on light backgrounds | |
| 28 | | muted-text | `#666666` | approx | Secondary descriptions and notes | |
| 29 | | bg | `#FFFFFF` | approx | Standard light presentation background | |
| 30 | | surface | `#F8FAFC` | approx | Secondary content blocks and cards | |
| 31 | | border | `#E0E0E0` | approx | Dividers, table borders, and technical grids | |
| 32 | |
| 33 | This compact palette intentionally matches the retained CATARC deck identity. It is an internal presentation approximation, not a claim about official CATARC design tokens. Derive success, warning, and error colors from the content context rather than treating them as brand colors. |
| 34 | |
| 35 | ## III. Typography |
| 36 | |
| 37 | | Role | Family | Weight | |
| 38 | |---|---|---| |
| 39 | | title | `"Microsoft YaHei", "微软雅黑", "SimHei", Arial, Calibri, sans-serif` | 700 | |
| 40 | | body | `"Microsoft YaHei", "微软雅黑", Arial, Calibri, sans-serif` | 400 | |
| 41 | | data | `Arial, "Microsoft YaHei", sans-serif` | 600-700 | |
| 42 | |
| 43 | Use clear PowerPoint-safe CJK fonts. Keep numbers, certification codes, and technical abbreviations in Arial for legibility. |
| 44 | |
| 45 | ## IV. Logo |
| 46 | |
| 47 | CATARC uses separate large and header lockups. Choose the large logo for brand moments and the compact logo for page chrome. |
| 48 | |
| 49 | | File | Form | Usage | |
| 50 | |---|---|---| |
| 51 | | `../images/大型 logo.png` | Large CATARC lockup (592x238) | Cover hero, chapter/ending brand moments, and dark page lockups | |
| 52 | | `../images/右上角 logo.png` | Compact header logo (113x50) | Upper-right page header, title bar, and navigation areas | |
| 53 | |
| 54 | - Cover / ending: use `大型 logo.png` where the brand must read strongly. |
| 55 | - Content pages: use `右上角 logo.png` only when the layout has enough title-bar space. |
| 56 | - Watermarks: large logo may be used as a very faint watermark on content pages. |
| 57 | - Clearspace: leave at least 0.5x logo height around the mark or lockup. |
| 58 | |
| 59 | ## V. Voice & Tone |
| 60 | |
| 61 | - Formality: formal-neutral |
| 62 | - Person: organization-first, "we / 我们" only when speaking as CATARC |
| 63 | - Emoji: avoid |
| 64 | - Abbreviations: CATARC is acceptable; spell out Chinese entity names on first use |
| 65 | - Style: emphasize certification credibility, testing rigor, technical evidence, automotive industry insight, and trusted advisory authority |
| 66 | |
| 67 | ## VI. Icon Style |
| 68 | |
| 69 | - Preference: filled or clean stroke icons |
| 70 | - Recommended libraries: `tabler-filled`, `chunk-filled`, or `tabler-outline` |
| 71 | - Prefer automotive, certification, testing, dashboard, data, process, and compliance metaphors. Avoid playful or consumer-app icon styling. |
| 72 | - This icon guidance is a presentation convention, not an official CATARC icon token set. |
| 73 |