| 1 | --- |
| 2 | brand_id: accenture |
| 3 | kind: brand |
| 4 | summary: Accenture-style consulting and technology-services identity — violet accent on black for transformation, technology, and delivery decks |
| 5 | primary_color: "#A100FF" |
| 6 | --- |
| 7 | |
| 8 | # Accenture Brand Specification |
| 9 | |
| 10 | > Identity-only preset. No SVG page roster — pages are composed freely under these constraints. |
| 11 | |
| 12 | ## I. Brand Overview |
| 13 | |
| 14 | | Property | Value | |
| 15 | |---|---| |
| 16 | | Brand Name | Accenture | |
| 17 | | Use Cases | Technology and business transformation, systems integration and delivery proposals, industry point-of-view papers, and client advisory decks | |
| 18 | | Tone | Formal, forward-looking, delivery-focused, evidence-led | |
| 19 | | Sources | Public third-party brand-color compilations reviewed 2026-08-07; the violet is widely documented as PMS 2592 C. No value was read from an official manual, so every value here is an approximation | |
| 20 | |
| 21 | ## II. Color Scheme |
| 22 | |
| 23 | | Role | HEX | Provenance | Notes | |
| 24 | |---|---|---|---| |
| 25 | | primary | `#A100FF` | approx | Violet consistently documented as the firm's signature accent; commonly mapped to PMS 2592 C | |
| 26 | | accent | `#000000` | approx | Black, documented as the wordmark color and the identity's typographic weight | |
| 27 | | bg | `#FFFFFF` | approx | Default light presentation background | |
| 28 | | surface | `#F5F3F7` | approx | Cool off-white — card and module surfaces | |
| 29 | | border | `#DCD8E0` | approx | Hairline rules, dividers, and table borders | |
| 30 | | muted-text | `#5B5560` | approx | Secondary text, annotations, and chart labels | |
| 31 | |
| 32 | Every row is `approx`. No value was read from an official asset or manual, so nothing here may be treated as brand truth or represented to a client as the firm's specification. The violet is a highly saturated accent, not a field color: keep it off large fills and body text, where it vibrates against white and fails contrast at small sizes. Black carries the typographic weight and the violet marks the single decisive element per page. Choose semantic chart and status colors per deck; do not lock an invented success/warning/error trio as identity. |
| 33 | |
| 34 | ## III. Typography |
| 35 | |
| 36 | | Role | Family | Weight | |
| 37 | |---|---|---| |
| 38 | | title | `Arial, "Microsoft YaHei", sans-serif` | 600–700 | |
| 39 | | body | `Arial, "Microsoft YaHei", sans-serif` | 400 | |
| 40 | |
| 41 | > The firm uses proprietary licensed typefaces that this preset neither bundles nor names as a claim. PPT Master does not auto-embed fonts or follow CSS tails in PowerPoint. The rows above are the default Windows/Office export; replace them only with a user-confirmed target-installed face. |
| 42 | |
| 43 | ## IV. Logo |
| 44 | |
| 45 | - File: `none` |
| 46 | - Usage: never |
| 47 | |
| 48 | No logo asset is bundled. The firm's marks are protected trademarks, and a redrawn or approximated wordmark would misrepresent them. Where a presenting entity must appear, set it as editable text in the deck's own typography, or install an officially supplied asset into this workspace's `images/` directory and add its usage rules here. The bundled icon library contains a single-color `simple-icons/accenture` symbol for genuine brand-recognition contexts such as a client or partner listing; it is a symbol only, not the official lockup, and must never be combined with typed text to fabricate one. Never imply affiliation, sponsorship, endorsement, or authorship by the firm. |
| 49 | |
| 50 | ## V. Voice & Tone |
| 51 | |
| 52 | - Formality: formal |
| 53 | - Person: we / you (English), 我们 / 您 (Chinese) |
| 54 | - Emoji: forbidden |
| 55 | - Abbreviations: spell-out-first-use |
| 56 | |
| 57 | > Presentation convention derived from the register these decks are normally written in, not an official brand token. Tie capability claims to delivery evidence, keep commitments specific, and attribute every figure. |
| 58 | |
| 59 | ## VI. Icon Style |
| 60 | |
| 61 | - Preference: stroke |
| 62 | |
| 63 | > Presentation convention, not an official brand token. Prefer a restrained stroke family such as `tabler-outline`, keep one family across the deck, and use an icon only where it clarifies a role, state, or relationship. |
| 64 |