| 1 | --- |
| 2 | brand_id: alibaba |
| 3 | kind: brand |
| 4 | summary: Alibaba-style commerce and cloud identity — signature orange on black for platform, merchant, and cloud solution decks |
| 5 | primary_color: "#FF6A00" |
| 6 | --- |
| 7 | |
| 8 | # Alibaba Brand Specification |
| 9 | |
| 10 | > Identity-only preset. No SVG page roster — pages are composed freely under these constraints. |
| 11 | |
| 12 | ## I. Brand Overview |
| 13 | |
| 14 | | Property | Value | |
| 15 | |---|---| |
| 16 | | Brand Name | Alibaba Group | |
| 17 | | Use Cases | Commerce platform and merchant solution decks, cloud and digital-infrastructure proposals, ecosystem and partner presentations, and industry briefings | |
| 18 | | Tone | Professional, commercially direct, outcome-focused | |
| 19 | | Sources | Public third-party brand-color compilations reviewed 2026-08-07, giving the orange as PMS 1585 C. No value was read from an official manual, so every value here is an approximation | |
| 20 | |
| 21 | ## II. Color Scheme |
| 22 | |
| 23 | | Role | HEX | Provenance | Notes | |
| 24 | |---|---|---|---| |
| 25 | | primary | `#FF6A00` | approx | Signature orange consistently documented across sources; commonly mapped to PMS 1585 C | |
| 26 | | accent | `#000000` | approx | Black documented alongside the orange as the wordmark and typographic weight | |
| 27 | | bg | `#FFFFFF` | approx | Default light presentation background | |
| 28 | | surface | `#F7F5F3` | approx | Warm off-white — card and module surfaces | |
| 29 | | border | `#E3DEDA` | approx | Hairline rules, dividers, and table borders | |
| 30 | | muted-text | `#5F5A55` | approx | Secondary text, annotations, and chart labels | |
| 31 | |
| 32 | Every row is `approx`. No value was read from an official asset or manual, so nothing here may be treated as brand truth or represented as the company's specification. This orange is highly saturated and fails contrast against white at text sizes: keep it off body text and large fills, and let black carry the typographic weight while the orange marks the decisive element. It also sits in the conventional warning range, so where a chart or diagram encodes status, declare that mapping explicitly and keep it distinguishable from identity use. Note that several Chinese technology brands share nearly this exact orange — when a deck shows more than one of them together, distinguish them by mark and label rather than by color. Do not lock an invented success/warning/error trio as identity. |
| 33 | |
| 34 | ## III. Typography |
| 35 | |
| 36 | | Role | Family | Weight | |
| 37 | |---|---|---| |
| 38 | | title | `Arial, "Microsoft YaHei", sans-serif` | 600–700 | |
| 39 | | body | `Arial, "Microsoft YaHei", sans-serif` | 400 | |
| 40 | |
| 41 | > The company uses proprietary licensed typefaces that this preset neither bundles nor names as a claim. PPT Master does not auto-embed fonts or follow CSS tails in PowerPoint. The rows above are the default Windows/Office export; replace them only with a user-confirmed target-installed face. |
| 42 | |
| 43 | ## IV. Logo |
| 44 | |
| 45 | - File: `none` |
| 46 | - Usage: never |
| 47 | |
| 48 | No logo asset is bundled. The group's marks are protected trademarks, and its subsidiaries and platforms carry materially different identities that must not be conflated with the group mark. Where a presenting entity must appear, set it as editable text in the deck's own typography, or install an officially supplied asset into this workspace's `images/` directory and add its usage rules here. The bundled icon library contains single-color `simple-icons/alibabacloud` and `simple-icons/alibabadotcom` symbols for genuine brand-recognition contexts; they are symbols for those specific properties, not a group lockup. Never imply affiliation, sponsorship, endorsement, or authorization. |
| 49 | |
| 50 | ## V. Voice & Tone |
| 51 | |
| 52 | - Formality: neutral |
| 53 | - Person: we / you (English), 我们 / 您 (Chinese) |
| 54 | - Emoji: forbidden |
| 55 | - Abbreviations: spell-out-first-use |
| 56 | |
| 57 | > Presentation convention derived from the register these decks are normally written in, not an official brand token. Name the specific platform or business unit rather than the group where the claim belongs to one of them, and attribute every figure. |
| 58 | |
| 59 | ## VI. Icon Style |
| 60 | |
| 61 | - Preference: stroke |
| 62 | |
| 63 | > Presentation convention, not an official brand token. Prefer a consistent stroke family such as `tabler-outline`, keep one family across the deck, and use an icon only where it clarifies a role, state, or relationship. |
| 64 |