| 1 | --- |
| 2 | brand_id: aws |
| 3 | kind: brand |
| 4 | summary: AWS-style cloud identity — signature orange on deep navy for cloud architecture, migration, and well-architected review decks |
| 5 | primary_color: "#FF9900" |
| 6 | --- |
| 7 | |
| 8 | # Amazon Web Services Brand Specification |
| 9 | |
| 10 | > Identity-only preset. No SVG page roster — pages are composed freely under these constraints. |
| 11 | |
| 12 | ## I. Brand Overview |
| 13 | |
| 14 | | Property | Value | |
| 15 | |---|---| |
| 16 | | Brand Name | Amazon Web Services (AWS) | |
| 17 | | Use Cases | Cloud architecture and migration decks, well-architected and cost reviews, partner and ISV solution presentations, and technical enablement | |
| 18 | | Tone | Technical, pragmatic, architecture-focused, evidence-led | |
| 19 | | Sources | Public third-party brand-color compilations reviewed 2026-08-07, which give the orange as PMS 1375 C and the navy as PMS 7546 C. No value was read from an official manual, so every value here is an approximation | |
| 20 | |
| 21 | ## II. Color Scheme |
| 22 | |
| 23 | | Role | HEX | Provenance | Notes | |
| 24 | |---|---|---|---| |
| 25 | | primary | `#FF9900` | approx | Signature orange consistently documented across sources; commonly mapped to PMS 1375 C | |
| 26 | | accent | `#252F3E` | approx | Deep navy documented as the other half of the pairing; commonly mapped to PMS 7546 C | |
| 27 | | bg | `#FFFFFF` | approx | Default light presentation background | |
| 28 | | surface | `#F2F3F3` | approx | Cool gray — card and module surfaces | |
| 29 | | border | `#D5DBDB` | approx | Hairline rules, dividers, and table borders | |
| 30 | | muted-text | `#545B64` | approx | Secondary text, annotations, and chart labels | |
| 31 | |
| 32 | Every row is `approx`. No value was read from an official asset or manual, so nothing here may be treated as brand truth or represented as the company's specification. The navy carries the page and the orange marks what matters — an architecture diagram tinted entirely orange loses all hierarchy. The orange also sits squarely in the conventional warning range, so where a diagram encodes state or a chart encodes status, declare that mapping explicitly and keep it distinguishable from identity use. Do not lock an invented success/warning/error trio as identity. |
| 33 | |
| 34 | ## III. Typography |
| 35 | |
| 36 | | Role | Family | Weight | |
| 37 | |---|---|---| |
| 38 | | title | `Arial, "Microsoft YaHei", sans-serif` | 600–700 | |
| 39 | | body | `Arial, "Microsoft YaHei", sans-serif` | 400 | |
| 40 | |
| 41 | > The company uses proprietary licensed typefaces that this preset neither bundles nor names as a claim. PPT Master does not auto-embed fonts or follow CSS tails in PowerPoint. The rows above are the default Windows/Office export; replace them only with a user-confirmed target-installed face. |
| 42 | |
| 43 | ## IV. Logo |
| 44 | |
| 45 | - File: `none` |
| 46 | - Usage: never |
| 47 | |
| 48 | No logo asset is bundled. The company's marks are protected trademarks whose use by third parties is governed by published trademark guidelines this preset cannot grant. Where a presenting entity must appear, set it as editable text in the deck's own typography, or install an officially supplied asset into this workspace's `images/` directory and add its usage rules here. The bundled icon library contains single-color `simple-icons/amazonwebservices` and per-service symbols for genuine brand-recognition and architecture-diagram contexts; they are symbols only, not the official lockup. Never imply affiliation, sponsorship, endorsement, partner tier, or certification. |
| 49 | |
| 50 | ## V. Voice & Tone |
| 51 | |
| 52 | - Formality: neutral |
| 53 | - Person: we / you (English), 我们 / 你 (Chinese) |
| 54 | - Emoji: forbidden |
| 55 | - Abbreviations: spell-out-first-use |
| 56 | |
| 57 | > Presentation convention derived from the register these decks are normally written in, not an official brand token. Name services exactly and in full on first use, state the region and pricing basis behind any cost figure, and mark preview services as such. |
| 58 | |
| 59 | ## VI. Icon Style |
| 60 | |
| 61 | - Preference: stroke |
| 62 | |
| 63 | > Presentation convention, not an official brand token. Prefer a consistent stroke family such as `tabler-outline` for generic concepts, and reserve the bundled service symbols for actual named services in an architecture diagram. Keep one generic family across the deck. |
| 64 |