| 1 | --- |
| 2 | brand_id: bain |
| 3 | kind: brand |
| 4 | summary: Bain-style consulting identity — scarlet red on restrained neutrals for results-oriented strategy and performance decks |
| 5 | primary_color: "#EE3224" |
| 6 | --- |
| 7 | |
| 8 | # Bain & Company Brand Specification |
| 9 | |
| 10 | > Identity-only preset. No SVG page roster — pages are composed freely under these constraints. |
| 11 | |
| 12 | ## I. Brand Overview |
| 13 | |
| 14 | | Property | Value | |
| 15 | |---|---| |
| 16 | | Brand Name | Bain & Company | |
| 17 | | Use Cases | Results-oriented strategy, private equity and diligence support, performance improvement, and executive advisory decks | |
| 18 | | Tone | Formal, direct, results-focused, evidence-led | |
| 19 | | Sources | Public third-party brand-color compilations reviewed 2026-08-07, which state explicitly that these values are not published in the firm's own guidelines. Every value here is an approximation | |
| 20 | |
| 21 | ## II. Color Scheme |
| 22 | |
| 23 | | Role | HEX | Provenance | Notes | |
| 24 | |---|---|---|---| |
| 25 | | primary | `#EE3224` | approx | Scarlet red consistently documented as the firm's dominant identity color | |
| 26 | | accent | `#8C1B12` | approx | Deeper red derived from the primary for chapter grounds and depth | |
| 27 | | bg | `#FFFFFF` | approx | Default light presentation background | |
| 28 | | surface | `#F5F5F5` | approx | Neutral off-white — card and module surfaces | |
| 29 | | border | `#DCDCDC` | approx | Hairline rules, dividers, and table borders | |
| 30 | | muted-text | `#5C5C5C` | approx | Secondary text, annotations, and chart labels | |
| 31 | |
| 32 | Every row is `approx`, and the compiled sources say so themselves — the firm does not publish these values. Nothing here may be treated as brand truth or represented to a client as the firm's specification. A saturated red carries alarm meaning by default, so use the primary for identity and decisive emphasis only, keep it off large fills behind body text, and never let it read as a risk or failure signal where the page means neither. Choose semantic chart and status colors per deck with that collision in mind; do not lock an invented success/warning/error trio as identity. |
| 33 | |
| 34 | ## III. Typography |
| 35 | |
| 36 | | Role | Family | Weight | |
| 37 | |---|---|---| |
| 38 | | title | `Arial, "Microsoft YaHei", sans-serif` | 600–700 | |
| 39 | | body | `Arial, "Microsoft YaHei", sans-serif` | 400 | |
| 40 | |
| 41 | > The firm uses proprietary licensed typefaces that this preset neither bundles nor names as a claim. PPT Master does not auto-embed fonts or follow CSS tails in PowerPoint. The rows above are the default Windows/Office export; replace them only with a user-confirmed target-installed face. |
| 42 | |
| 43 | ## IV. Logo |
| 44 | |
| 45 | - File: `none` |
| 46 | - Usage: never |
| 47 | |
| 48 | No logo asset is bundled. The firm's marks are protected trademarks, and a redrawn or approximated wordmark would misrepresent them. Where a presenting entity must appear, set it as editable text in the deck's own typography, or install an officially supplied asset into this workspace's `images/` directory and add its usage rules here. Never imply affiliation, sponsorship, endorsement, or authorship by the firm. |
| 49 | |
| 50 | ## V. Voice & Tone |
| 51 | |
| 52 | - Formality: formal |
| 53 | - Person: we / you (English), 我们 / 您 (Chinese) |
| 54 | - Emoji: forbidden |
| 55 | - Abbreviations: spell-out-first-use |
| 56 | |
| 57 | > Presentation convention derived from the register these decks are normally written in, not an official brand token. Lead with the result, tie every recommendation to its expected effect, and attribute every figure. |
| 58 | |
| 59 | ## VI. Icon Style |
| 60 | |
| 61 | - Preference: stroke |
| 62 | |
| 63 | > Presentation convention, not an official brand token. Prefer a restrained stroke family such as `tabler-outline`, keep one family across the deck, and use an icon only where it clarifies a role, state, or relationship. |
| 64 |