| 1 | --- |
| 2 | brand_id: bcg |
| 3 | kind: brand |
| 4 | summary: BCG-style consulting identity — forest green and warm neutrals for growth strategy, transformation, and advantage decks |
| 5 | primary_color: "#147B58" |
| 6 | --- |
| 7 | |
| 8 | # Boston Consulting Group Brand Specification |
| 9 | |
| 10 | > Identity-only preset. No SVG page roster — pages are composed freely under these constraints. |
| 11 | |
| 12 | ## I. Brand Overview |
| 13 | |
| 14 | | Property | Value | |
| 15 | |---|---| |
| 16 | | Brand Name | Boston Consulting Group (BCG) | |
| 17 | | Use Cases | Growth and corporate strategy, transformation programs, competitive advantage studies, and executive advisory decks | |
| 18 | | Tone | Formal, analytical, forward-looking, evidence-led | |
| 19 | | Sources | Public third-party brand-color compilations reviewed 2026-08-07, which state explicitly that these values are not published in the firm's own guidelines. Every value here is an approximation | |
| 20 | |
| 21 | ## II. Color Scheme |
| 22 | |
| 23 | | Role | HEX | Provenance | Notes | |
| 24 | |---|---|---|---| |
| 25 | | primary | `#147B58` | approx | Forest green consistently documented as the firm's dominant identity color; commonly mapped to PMS 341 C | |
| 26 | | accent | `#0A3D2C` | approx | Deeper green derived from the primary for chapter grounds and depth | |
| 27 | | bg | `#FFFFFF` | approx | Default light presentation background | |
| 28 | | surface | `#F4F6F4` | approx | Warm off-white — card and module surfaces | |
| 29 | | border | `#D8DED9` | approx | Hairline rules, dividers, and table borders | |
| 30 | | muted-text | `#5B6660` | approx | Secondary text, annotations, and chart labels | |
| 31 | |
| 32 | Every row is `approx`, and the compiled sources say so themselves — the firm does not publish these values. Nothing here may be treated as brand truth or represented to a client as the firm's specification. The green is a grounding color rather than a highlighter: use it for structure, hierarchy, and the decisive mark, not to tint every element on the page. Choose semantic chart and status colors per deck, and take care that a green primary does not collide with a green "positive" status meaning; do not lock an invented success/warning/error trio as identity. |
| 33 | |
| 34 | ## III. Typography |
| 35 | |
| 36 | | Role | Family | Weight | |
| 37 | |---|---|---| |
| 38 | | title | `Arial, "Microsoft YaHei", sans-serif` | 600–700 | |
| 39 | | body | `Arial, "Microsoft YaHei", sans-serif` | 400 | |
| 40 | |
| 41 | > The firm uses a proprietary licensed typeface that this preset neither bundles nor names as a claim. PPT Master does not auto-embed fonts or follow CSS tails in PowerPoint. The rows above are the default Windows/Office export; replace them only with a user-confirmed target-installed face. |
| 42 | |
| 43 | ## IV. Logo |
| 44 | |
| 45 | - File: `none` |
| 46 | - Usage: never |
| 47 | |
| 48 | No logo asset is bundled. The firm's marks are protected trademarks, and a redrawn or approximated mark would misrepresent them. Where a presenting entity must appear, set it as editable text in the deck's own typography, or install an officially supplied asset into this workspace's `images/` directory and add its usage rules here. Never imply affiliation, sponsorship, endorsement, or authorship by the firm. |
| 49 | |
| 50 | ## V. Voice & Tone |
| 51 | |
| 52 | - Formality: formal |
| 53 | - Person: we / you (English), 我们 / 您 (Chinese) |
| 54 | - Emoji: forbidden |
| 55 | - Abbreviations: spell-out-first-use |
| 56 | |
| 57 | > Presentation convention derived from the register these decks are normally written in, not an official brand token. State the implication rather than only the observation, keep qualification precise, and attribute every figure. |
| 58 | |
| 59 | ## VI. Icon Style |
| 60 | |
| 61 | - Preference: stroke |
| 62 | |
| 63 | > Presentation convention, not an official brand token. Prefer a restrained stroke family such as `tabler-outline`, keep one family across the deck, and use an icon only where it clarifies a role, state, or relationship. |
| 64 |