| 1 | --- |
| 2 | brand_id: deloitte |
| 3 | kind: brand |
| 4 | summary: Deloitte-style professional-services identity — signature green on black and neutrals for audit, tax, risk, and advisory decks |
| 5 | primary_color: "#86BC25" |
| 6 | --- |
| 7 | |
| 8 | # Deloitte Brand Specification |
| 9 | |
| 10 | > Identity-only preset. No SVG page roster — pages are composed freely under these constraints. |
| 11 | |
| 12 | ## I. Brand Overview |
| 13 | |
| 14 | | Property | Value | |
| 15 | |---|---| |
| 16 | | Brand Name | Deloitte | |
| 17 | | Use Cases | Audit, tax, risk, and consulting deliverables, regulatory and compliance readouts, industry point-of-view papers, and client advisory decks | |
| 18 | | Tone | Formal, precise, measured, evidence-led | |
| 19 | | Sources | Public third-party brand-color compilations reviewed 2026-08-07; the green is widely documented as PMS 368. No value was read from an official manual, so every value here is an approximation | |
| 20 | |
| 21 | ## II. Color Scheme |
| 22 | |
| 23 | | Role | HEX | Provenance | Notes | |
| 24 | |---|---|---|---| |
| 25 | | primary | `#86BC25` | approx | Signature yellow-green consistently documented as the firm's identity color; commonly mapped to PMS 368 | |
| 26 | | accent | `#000000` | approx | Black, documented alongside the green as the other half of the core pairing | |
| 27 | | bg | `#FFFFFF` | approx | Default light presentation background | |
| 28 | | surface | `#F5F6F5` | approx | Off-white — card and module surfaces | |
| 29 | | border | `#DBDEDB` | approx | Hairline rules, dividers, and table borders | |
| 30 | | muted-text | `#63666A` | approx | Secondary text, annotations, and chart labels | |
| 31 | |
| 32 | Every row is `approx`. No value was read from an official asset or manual, so nothing here may be treated as brand truth or represented to a client as the firm's specification. This green is bright and low-contrast against white: never set body text in it, and reserve it for marks, rules, and the single decisive element rather than large fills. Black carries the typographic weight. Choose semantic chart and status colors per deck, taking care that a green primary does not collide with a green "positive" status meaning; do not lock an invented success/warning/error trio as identity. |
| 33 | |
| 34 | ## III. Typography |
| 35 | |
| 36 | | Role | Family | Weight | |
| 37 | |---|---|---| |
| 38 | | title | `Arial, "Microsoft YaHei", sans-serif` | 600–700 | |
| 39 | | body | `Arial, "Microsoft YaHei", sans-serif` | 400 | |
| 40 | |
| 41 | > The firm uses proprietary licensed typefaces that this preset neither bundles nor names as a claim. PPT Master does not auto-embed fonts or follow CSS tails in PowerPoint. The rows above are the default Windows/Office export; replace them only with a user-confirmed target-installed face. |
| 42 | |
| 43 | ## IV. Logo |
| 44 | |
| 45 | - File: `none` |
| 46 | - Usage: never |
| 47 | |
| 48 | No logo asset is bundled. The firm's marks — including the green dot device — are protected trademarks, and a redrawn or approximated mark would misrepresent them. Where a presenting entity must appear, set it as editable text in the deck's own typography, or install an officially supplied asset into this workspace's `images/` directory and add its usage rules here. Never imply affiliation, sponsorship, endorsement, or authorship by the firm, and never place a green dot beside a wordmark as a substitute for the real mark. |
| 49 | |
| 50 | ## V. Voice & Tone |
| 51 | |
| 52 | - Formality: formal |
| 53 | - Person: we / you (English), 我们 / 您 (Chinese) |
| 54 | - Emoji: forbidden |
| 55 | - Abbreviations: spell-out-first-use |
| 56 | |
| 57 | > Presentation convention derived from the register these decks are normally written in, not an official brand token. Keep scope, basis, and period explicit, separate observation from opinion, and attribute every figure. |
| 58 | |
| 59 | ## VI. Icon Style |
| 60 | |
| 61 | - Preference: stroke |
| 62 | |
| 63 | > Presentation convention, not an official brand token. Prefer a restrained stroke family such as `tabler-outline`, keep one family across the deck, and use an icon only where it clarifies a role, state, or relationship. |
| 64 |