| 1 | --- |
| 2 | brand_id: huawei |
| 3 | kind: brand |
| 4 | summary: Huawei-style enterprise identity — restrained red accent on near-black and gray for ICT solution, product, and partner decks |
| 5 | primary_color: "#CF0A2C" |
| 6 | --- |
| 7 | |
| 8 | # Huawei Brand Specification |
| 9 | |
| 10 | > Identity-only preset. No SVG page roster — pages are composed freely under these constraints. |
| 11 | |
| 12 | ## I. Brand Overview |
| 13 | |
| 14 | | Property | Value | |
| 15 | |---|---| |
| 16 | | Brand Name | Huawei | |
| 17 | | Use Cases | ICT and enterprise solution decks, product and technology launches, carrier and government-enterprise proposals, and partner enablement | |
| 18 | | Tone | Formal, technical, capability-focused, evidence-led | |
| 19 | | Sources | Public third-party brand-color compilations reviewed 2026-08-07, giving the red as PMS 186 C and the black as PMS 426 C; public descriptions of the company's visual identity manual for the restrained-accent principle. No value was read from an official manual, so every value here is an approximation | |
| 20 | |
| 21 | ## II. Color Scheme |
| 22 | |
| 23 | | Role | HEX | Provenance | Notes | |
| 24 | |---|---|---|---| |
| 25 | | primary | `#CF0A2C` | approx | Signature red consistently documented across sources; commonly mapped to PMS 186 C | |
| 26 | | accent | `#232527` | approx | Near-black documented alongside the red; commonly mapped to PMS 426 C | |
| 27 | | bg | `#FFFFFF` | approx | Default light presentation background | |
| 28 | | surface | `#F5F5F6` | approx | Neutral gray — card and module surfaces | |
| 29 | | border | `#DEDEE0` | approx | Hairline rules, dividers, and table borders | |
| 30 | | muted-text | `#5A5C5E` | approx | Secondary text, annotations, and chart labels | |
| 31 | |
| 32 | Every row is `approx`. No value was read from an official asset or manual, so nothing here may be treated as brand truth or represented as the company's specification. Public accounts of the company's visual identity describe a deliberate restrained-accent principle — the red appears as a controlled, small-area highlight rather than a field color — and that discipline is the most important thing to carry over: let near-black and gray build the page and spend the red on one focal element. A saturated red also carries alarm meaning by default, so keep it off large fills behind body text and never let it read as a risk signal where the page means neither. Do not lock an invented success/warning/error trio as identity. |
| 33 | |
| 34 | ## III. Typography |
| 35 | |
| 36 | | Role | Family | Weight | |
| 37 | |---|---|---| |
| 38 | | title | `Arial, "Microsoft YaHei", sans-serif` | 600–700 | |
| 39 | | body | `Arial, "Microsoft YaHei", sans-serif` | 400 | |
| 40 | |
| 41 | > The company uses proprietary licensed typefaces that this preset neither bundles nor names as a claim. PPT Master does not auto-embed fonts or follow CSS tails in PowerPoint. The rows above are the default Windows/Office export; replace them only with a user-confirmed target-installed face. |
| 42 | |
| 43 | ## IV. Logo |
| 44 | |
| 45 | - File: `none` |
| 46 | - Usage: never |
| 47 | |
| 48 | No logo asset is bundled. The company's marks are protected trademarks, and the petal device in particular cannot be redrawn faithfully. Where a presenting entity must appear, set it as editable text in the deck's own typography, or install an officially supplied asset into this workspace's `images/` directory and add its usage rules here. The bundled icon library contains a single-color `simple-icons/huawei` symbol for genuine brand-recognition contexts such as a partner or ecosystem listing; it is a symbol only, not the official lockup. Never imply affiliation, sponsorship, endorsement, or authorization. |
| 49 | |
| 50 | ## V. Voice & Tone |
| 51 | |
| 52 | - Formality: formal |
| 53 | - Person: we / you (English), 我们 / 您 (Chinese) |
| 54 | - Emoji: forbidden |
| 55 | - Abbreviations: spell-out-first-use |
| 56 | |
| 57 | > Presentation convention derived from the register these decks are normally written in, not an official brand token. Name products and versions exactly, tie capability claims to deployed evidence, and keep commitments specific. |
| 58 | |
| 59 | ## VI. Icon Style |
| 60 | |
| 61 | - Preference: stroke |
| 62 | |
| 63 | > Presentation convention, not an official brand token. Prefer a consistent stroke family such as `tabler-outline`, keep one family across the deck, and use an icon only where it clarifies a role, state, or relationship. |
| 64 |