| 1 | --- |
| 2 | brand_id: pwc |
| 3 | kind: brand |
| 4 | summary: PwC-style professional-services identity — warm orange-to-rose spectrum on black for assurance, tax, and advisory decks |
| 5 | primary_color: "#DB4E18" |
| 6 | --- |
| 7 | |
| 8 | # PwC Brand Specification |
| 9 | |
| 10 | > Identity-only preset. No SVG page roster — pages are composed freely under these constraints. |
| 11 | |
| 12 | ## I. Brand Overview |
| 13 | |
| 14 | | Property | Value | |
| 15 | |---|---| |
| 16 | | Brand Name | PwC (PricewaterhouseCoopers) | |
| 17 | | Use Cases | Assurance, tax, and advisory deliverables, regulatory readouts, industry surveys and point-of-view papers, and client advisory decks | |
| 18 | | Tone | Formal, measured, precise, evidence-led | |
| 19 | | Sources | Public third-party brand-color compilations reviewed 2026-08-07. No value was read from an official manual, so every value here is an approximation | |
| 20 | |
| 21 | ## II. Color Scheme |
| 22 | |
| 23 | | Role | HEX | Provenance | Notes | |
| 24 | |---|---|---|---| |
| 25 | | primary | `#DB4E18` | approx | Dark orange, the weight-bearing tone of the documented warm spectrum | |
| 26 | | accent | `#E88D14` | approx | Light orange from the same documented spectrum | |
| 27 | | accent-warm | `#F3BE26` | approx | Yellow from the same documented spectrum | |
| 28 | | accent-rose | `#E669A2` | approx | Rose from the same documented spectrum | |
| 29 | | accent-deep | `#AD1B02` | approx | Deep red anchoring the warm end of the spectrum | |
| 30 | | bg | `#FFFFFF` | approx | Default light presentation background | |
| 31 | | surface | `#F6F5F4` | approx | Warm off-white — card and module surfaces | |
| 32 | | border | `#DEDBD8` | approx | Hairline rules, dividers, and table borders | |
| 33 | | muted-text | `#5C5754` | approx | Secondary text, annotations, and chart labels | |
| 34 | |
| 35 | Every row is `approx`. No value was read from an official asset or manual, so nothing here may be treated as brand truth or represented to a client as the firm's specification. The identity is a warm spectrum rather than one flat brand color: pick a single tone per deck to carry emphasis and let the rest support it, and never spread all five across one page as a decorative rainbow. This spectrum overlaps the conventional warning and alert range, so where a page also needs status meaning, declare that mapping explicitly and keep it distinguishable from identity use. Do not lock an invented success/warning/error trio as identity. |
| 36 | |
| 37 | ## III. Typography |
| 38 | |
| 39 | | Role | Family | Weight | |
| 40 | |---|---|---| |
| 41 | | title | `Arial, "Microsoft YaHei", sans-serif` | 600–700 | |
| 42 | | body | `Arial, "Microsoft YaHei", sans-serif` | 400 | |
| 43 | |
| 44 | > The firm uses proprietary licensed typefaces that this preset neither bundles nor names as a claim. PPT Master does not auto-embed fonts or follow CSS tails in PowerPoint. The rows above are the default Windows/Office export; replace them only with a user-confirmed target-installed face. |
| 45 | |
| 46 | ## IV. Logo |
| 47 | |
| 48 | - File: `none` |
| 49 | - Usage: never |
| 50 | |
| 51 | No logo asset is bundled. The firm's marks are protected trademarks, and a redrawn or approximated mark would misrepresent them. Where a presenting entity must appear, set it as editable text in the deck's own typography, or install an officially supplied asset into this workspace's `images/` directory and add its usage rules here. Never imply affiliation, sponsorship, endorsement, or authorship by the firm, and never assemble colored geometric shapes beside a wordmark as a substitute for the real mark. |
| 52 | |
| 53 | ## V. Voice & Tone |
| 54 | |
| 55 | - Formality: formal |
| 56 | - Person: we / you (English), 我们 / 您 (Chinese) |
| 57 | - Emoji: forbidden |
| 58 | - Abbreviations: spell-out-first-use |
| 59 | |
| 60 | > Presentation convention derived from the register these decks are normally written in, not an official brand token. Keep scope, basis, and period explicit, separate observation from opinion, and attribute every figure. |
| 61 | |
| 62 | ## VI. Icon Style |
| 63 | |
| 64 | - Preference: stroke |
| 65 | |
| 66 | > Presentation convention, not an official brand token. Prefer a restrained stroke family such as `tabler-outline`, keep one family across the deck, and use an icon only where it clarifies a role, state, or relationship. |
| 67 |