| 1 | --- |
| 2 | brand_id: tencent |
| 3 | kind: brand |
| 4 | summary: Tencent-style internet and cloud identity — measured blue on light neutrals for platform, cloud, and ecosystem decks |
| 5 | primary_color: "#3458B0" |
| 6 | --- |
| 7 | |
| 8 | # Tencent Brand Specification |
| 9 | |
| 10 | > Identity-only preset. No SVG page roster — pages are composed freely under these constraints. |
| 11 | |
| 12 | ## I. Brand Overview |
| 13 | |
| 14 | | Property | Value | |
| 15 | |---|---| |
| 16 | | Brand Name | Tencent | |
| 17 | | Use Cases | Internet platform and cloud solution decks, ecosystem and developer presentations, industry research briefings, and partner enablement | |
| 18 | | Tone | Professional, measured, platform-oriented | |
| 19 | | Sources | Public third-party brand-color compilations reviewed 2026-08-07, which state explicitly that these values are not published in the company's own guidelines. Every value here is an approximation | |
| 20 | |
| 21 | ## II. Color Scheme |
| 22 | |
| 23 | | Role | HEX | Provenance | Notes | |
| 24 | |---|---|---|---| |
| 25 | | primary | `#3458B0` | approx | Medium-dark blue consistently documented as the dominant identity color | |
| 26 | | accent | `#1F3A78` | approx | Deeper blue derived from the primary for chapter grounds and depth | |
| 27 | | bg | `#FFFFFF` | approx | Default light presentation background | |
| 28 | | surface | `#F4F6FA` | approx | Cool off-white — card and module surfaces | |
| 29 | | border | `#DCE1EA` | approx | Hairline rules, dividers, and table borders | |
| 30 | | muted-text | `#59606E` | approx | Secondary text, annotations, and chart labels | |
| 31 | |
| 32 | Every row is `approx`, and the compiled sources say so themselves — the company does not publish these values. Nothing here may be treated as brand truth or represented as the company's specification. This blue sits close to the conventional hyperlink color, so keep non-interactive text out of it and reserve it for structure, marks, and the decisive element. The group's individual products carry materially different and much stronger identities than the corporate blue; when a deck is about one of them, that product's identity governs, not this preset. Choose semantic chart and status colors per deck; do not lock an invented success/warning/error trio as identity. |
| 33 | |
| 34 | ## III. Typography |
| 35 | |
| 36 | | Role | Family | Weight | |
| 37 | |---|---|---| |
| 38 | | title | `Arial, "Microsoft YaHei", sans-serif` | 600–700 | |
| 39 | | body | `Arial, "Microsoft YaHei", sans-serif` | 400 | |
| 40 | |
| 41 | > The company uses proprietary licensed typefaces that this preset neither bundles nor names as a claim. PPT Master does not auto-embed fonts or follow CSS tails in PowerPoint. The rows above are the default Windows/Office export; replace them only with a user-confirmed target-installed face. |
| 42 | |
| 43 | ## IV. Logo |
| 44 | |
| 45 | - File: `none` |
| 46 | - Usage: never |
| 47 | |
| 48 | No logo asset is bundled, and the bundled icon library has no symbol for this brand. The company's marks are protected trademarks, and its product marks must not be substituted for the corporate one. Where a presenting entity must appear, set it as editable text in the deck's own typography, or install an officially supplied asset into this workspace's `images/` directory and add its usage rules here. Never imply affiliation, sponsorship, endorsement, or authorization. |
| 49 | |
| 50 | ## V. Voice & Tone |
| 51 | |
| 52 | - Formality: neutral |
| 53 | - Person: we / you (English), 我们 / 您 (Chinese) |
| 54 | - Emoji: forbidden |
| 55 | - Abbreviations: spell-out-first-use |
| 56 | |
| 57 | > Presentation convention derived from the register these decks are normally written in, not an official brand token. Name the specific product or business unit rather than the group where the claim belongs to one of them, and attribute every figure. |
| 58 | |
| 59 | ## VI. Icon Style |
| 60 | |
| 61 | - Preference: stroke |
| 62 | |
| 63 | > Presentation convention, not an official brand token. Prefer a consistent stroke family such as `tabler-outline`, keep one family across the deck, and use an icon only where it clarifies a role, state, or relationship. |
| 64 |