| 1 | --- |
| 2 | brand_id: xiaomi |
| 3 | kind: brand |
| 4 | summary: Xiaomi-style consumer-technology identity — signature orange on clean white for product launches, ecosystem, and retail decks |
| 5 | primary_color: "#FF6900" |
| 6 | --- |
| 7 | |
| 8 | # Xiaomi Brand Specification |
| 9 | |
| 10 | > Identity-only preset. No SVG page roster — pages are composed freely under these constraints. |
| 11 | |
| 12 | ## I. Brand Overview |
| 13 | |
| 14 | | Property | Value | |
| 15 | |---|---| |
| 16 | | Brand Name | Xiaomi | |
| 17 | | Use Cases | Consumer product launches, smart-device ecosystem presentations, retail and channel decks, and technology briefings | |
| 18 | | Tone | Accessible, product-forward, plainly worded, specification-honest | |
| 19 | | Sources | Public third-party brand-color compilations reviewed 2026-08-07, giving the orange as PMS 1585 C. No value was read from an official manual, so every value here is an approximation | |
| 20 | |
| 21 | ## II. Color Scheme |
| 22 | |
| 23 | | Role | HEX | Provenance | Notes | |
| 24 | |---|---|---|---| |
| 25 | | primary | `#FF6900` | approx | Signature orange consistently documented across sources; commonly mapped to PMS 1585 C | |
| 26 | | accent | `#1F1F1F` | approx | Near-black for typographic weight against a predominantly white field | |
| 27 | | bg | `#FFFFFF` | approx | Default light presentation background; the identity is normally presented on clean white | |
| 28 | | surface | `#F7F7F7` | approx | Light gray — card and module surfaces | |
| 29 | | border | `#E5E5E5` | approx | Hairline rules, dividers, and table borders | |
| 30 | | muted-text | `#666666` | approx | Secondary text, annotations, and chart labels | |
| 31 | |
| 32 | Every row is `approx`. No value was read from an official asset or manual, so nothing here may be treated as brand truth or represented as the company's specification. The identity lives on generous white with product imagery carrying the page, so resist filling space with orange: use it for the mark, one accent, and the decisive figure. The orange fails contrast against white at text sizes and sits in the conventional warning range — keep it off body text, and where a page encodes status, declare that mapping separately. This orange is also nearly identical to another major Chinese technology brand's; when both appear together, distinguish them by mark and label rather than by color. Do not lock an invented success/warning/error trio as identity. |
| 33 | |
| 34 | ## III. Typography |
| 35 | |
| 36 | | Role | Family | Weight | |
| 37 | |---|---|---| |
| 38 | | title | `Arial, "Microsoft YaHei", sans-serif` | 600–700 | |
| 39 | | body | `Arial, "Microsoft YaHei", sans-serif` | 400 | |
| 40 | |
| 41 | > The company uses proprietary licensed typefaces that this preset neither bundles nor names as a claim. PPT Master does not auto-embed fonts or follow CSS tails in PowerPoint. The rows above are the default Windows/Office export; replace them only with a user-confirmed target-installed face. |
| 42 | |
| 43 | ## IV. Logo |
| 44 | |
| 45 | - File: `none` |
| 46 | - Usage: never |
| 47 | |
| 48 | No logo asset is bundled. The company's marks are protected trademarks whose current rounded-square form cannot be redrawn faithfully. Where a presenting entity must appear, set it as editable text in the deck's own typography, or install an officially supplied asset into this workspace's `images/` directory and add its usage rules here. The bundled icon library contains a single-color `simple-icons/xiaomi` symbol for genuine brand-recognition contexts such as an ecosystem listing; it is a symbol only, not the official lockup. Never imply affiliation, sponsorship, endorsement, or authorization. |
| 49 | |
| 50 | ## V. Voice & Tone |
| 51 | |
| 52 | - Formality: neutral |
| 53 | - Person: we / you (English), 我们 / 你 (Chinese) |
| 54 | - Emoji: forbidden |
| 55 | - Abbreviations: spell-out-first-use |
| 56 | |
| 57 | > Presentation convention derived from the register these decks are normally written in, not an official brand token. State specifications exactly with their measurement conditions, and keep comparative claims tied to a named basis. |
| 58 | |
| 59 | ## VI. Icon Style |
| 60 | |
| 61 | - Preference: stroke |
| 62 | |
| 63 | > Presentation convention, not an official brand token. Prefer a consistent stroke family such as `tabler-outline`, keep one family across the deck, and use an icon only where it clarifies a role, state, or relationship. |
| 64 |