| 1 | <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 1280 720" width="1280" height="720" |
| 2 | font-family="Roboto, -apple-system, BlinkMacSystemFont, sans-serif" |
| 3 | font-size="12"> |
| 4 | <!-- |
| 5 | Vertical Pillars Template |
| 6 | Structure: 1×N vertical column layout (typically 1×3, 1×4, or 1×5) where each pillar = one independent category with title + bullets |
| 7 | Use cases: PEST/PESTLE (Political/Economic/Social/Technological), four-pillar strategy overview, side-by-side independent categories without comparison axis |
| 8 | Design Principles: Clean vertical pillars with distinctive accent colors and structured text hierarchy |
| 9 | --> |
| 10 | |
| 11 | <rect width="1280" height="720" fill="#F8FAFC"/> |
| 12 | <!-- ==================== Header ==================== --> |
| 13 | <g id="header" data-pptx-bounds="40 15 1200 125"> |
| 14 | <text x="80" y="70" font-family="Roboto, -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif" font-size="32" font-weight="800" fill="#0F172A">PEST Macro-Environment Analysis</text> |
| 15 | <text x="80" y="100" font-family="Roboto, -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif" font-size="14" font-weight="700" fill="#64748B" letter-spacing="1">EXTERNAL STRATEGIC FACTORS IMPACTING MARKET ENTRY</text> |
| 16 | </g> |
| 17 | <!-- ==================== PEST Columns ==================== --> |
| 18 | <g id="pest-pillars" data-pptx-bounds="0 118 1280 544" transform="translate(80, 150)"> |
| 19 | <!-- 1. Political (P) --> |
| 20 | <g transform="translate(0, 0)"> |
| 21 | <!-- Background Card --> |
| 22 | <rect width="260" height="480" rx="12" fill="#FFFFFF" stroke="#E2E8F0" stroke-width="1.5"/> |
| 23 | <!-- Top-rounded Header Block (圆顶角分区头) --> |
| 24 | <path d="M 12 0 h 236 a 12 12 0 0 1 12 12 v 108 h -260 v -108 a 12 12 0 0 1 12 -12 Z" fill="#EFF6FF"/> |
| 25 | <text x="130" y="55" font-size="48" font-weight="900" fill="#2563EB" text-anchor="middle">P</text> |
| 26 | <text x="130" y="90" font-size="18" font-weight="800" fill="#1E3A8A" text-anchor="middle">POLITICAL</text> |
| 27 | <line x1="20" y1="120" x2="240" y2="120" stroke="#BFDBFE" stroke-width="2"/> |
| 28 | <!-- Bullet Points --> |
| 29 | <circle cx="30" cy="160" r="4" fill="#3B82F6"/> |
| 30 | <text x="45" y="165" font-size="15" font-weight="700" fill="#0F172A">Trade Tariffs</text> |
| 31 | <text x="45" y="185" font-size="13" fill="#475569">Pending cross-border trade</text> |
| 32 | <text x="45" y="205" font-size="13" fill="#475569">regulations affecting COGS.</text> |
| 33 | <circle cx="30" cy="240" r="4" fill="#3B82F6"/> |
| 34 | <text x="45" y="245" font-size="15" font-weight="700" fill="#0F172A">Data Privacy Laws</text> |
| 35 | <text x="45" y="265" font-size="13" fill="#475569">Strict GDPR compliance</text> |
| 36 | <text x="45" y="285" font-size="13" fill="#475569">required for EU expansion.</text> |
| 37 | <circle cx="30" cy="320" r="4" fill="#3B82F6"/> |
| 38 | <text x="45" y="325" font-size="15" font-weight="700" fill="#0F172A">Government Subsidies</text> |
| 39 | <text x="45" y="345" font-size="13" fill="#475569">New grants available for</text> |
| 40 | <text x="45" y="365" font-size="13" fill="#475569">green tech initiatives.</text> |
| 41 | </g> |
| 42 | <!-- 2. Economic (E) --> |
| 43 | <g transform="translate(286, 0)"> |
| 44 | <rect width="260" height="480" rx="12" fill="#FFFFFF" stroke="#E2E8F0" stroke-width="1.5"/> |
| 45 | <path d="M 12 0 h 236 a 12 12 0 0 1 12 12 v 108 h -260 v -108 a 12 12 0 0 1 12 -12 Z" fill="#ECFDF5"/> |
| 46 | <text x="130" y="55" font-size="48" font-weight="900" fill="#059669" text-anchor="middle">E</text> |
| 47 | <text x="130" y="90" font-size="18" font-weight="800" fill="#064E3B" text-anchor="middle">ECONOMIC</text> |
| 48 | <line x1="20" y1="120" x2="240" y2="120" stroke="#A7F3D0" stroke-width="2"/> |
| 49 | <!-- Bullet Points --> |
| 50 | <circle cx="30" cy="160" r="4" fill="#10B981"/> |
| 51 | <text x="45" y="165" font-size="15" font-weight="700" fill="#0F172A">Inflation Rates</text> |
| 52 | <text x="45" y="185" font-size="13" fill="#475569">Rising inflation decreasing</text> |
| 53 | <text x="45" y="205" font-size="13" fill="#475569">consumer purchasing power.</text> |
| 54 | <circle cx="30" cy="240" r="4" fill="#10B981"/> |
| 55 | <text x="45" y="245" font-size="15" font-weight="700" fill="#0F172A">Exchange Rates</text> |
| 56 | <text x="45" y="265" font-size="13" fill="#475569">Currency volatility impacting</text> |
| 57 | <text x="45" y="285" font-size="13" fill="#475569">export profit margins.</text> |
| 58 | <circle cx="30" cy="320" r="4" fill="#10B981"/> |
| 59 | <text x="45" y="325" font-size="15" font-weight="700" fill="#0F172A">Interest Rates</text> |
| 60 | <text x="45" y="345" font-size="13" fill="#475569">Higher borrowing costs</text> |
| 61 | <text x="45" y="365" font-size="13" fill="#475569">for upcoming capital project.</text> |
| 62 | </g> |
| 63 | <!-- 3. Social (S) --> |
| 64 | <g transform="translate(572, 0)"> |
| 65 | <rect width="260" height="480" rx="12" fill="#FFFFFF" stroke="#E2E8F0" stroke-width="1.5"/> |
| 66 | <path d="M 12 0 h 236 a 12 12 0 0 1 12 12 v 108 h -260 v -108 a 12 12 0 0 1 12 -12 Z" fill="#FFFBEB"/> |
| 67 | <text x="130" y="55" font-size="48" font-weight="900" fill="#D97706" text-anchor="middle">S</text> |
| 68 | <text x="130" y="90" font-size="18" font-weight="800" fill="#78350F" text-anchor="middle">SOCIAL</text> |
| 69 | <line x1="20" y1="120" x2="240" y2="120" stroke="#FDE68A" stroke-width="2"/> |
| 70 | <!-- Bullet Points --> |
| 71 | <circle cx="30" cy="160" r="4" fill="#F59E0B"/> |
| 72 | <text x="45" y="165" font-size="15" font-weight="700" fill="#0F172A">Demographic Shifts</text> |
| 73 | <text x="45" y="185" font-size="13" fill="#475569">Aging population creates</text> |
| 74 | <text x="45" y="205" font-size="13" fill="#475569">demand for healthcare tech.</text> |
| 75 | <circle cx="30" cy="240" r="4" fill="#F59E0B"/> |
| 76 | <text x="45" y="245" font-size="15" font-weight="700" fill="#0F172A">Workplace Trends</text> |
| 77 | <text x="45" y="265" font-size="13" fill="#475569">Permanent shift towards</text> |
| 78 | <text x="45" y="285" font-size="13" fill="#475569">hybrid and remote work.</text> |
| 79 | <circle cx="30" cy="320" r="4" fill="#F59E0B"/> |
| 80 | <text x="45" y="325" font-size="15" font-weight="700" fill="#0F172A">Consumer Attitudes</text> |
| 81 | <text x="45" y="345" font-size="13" fill="#475569">Increasing preference for</text> |
| 82 | <text x="45" y="365" font-size="13" fill="#475569">sustainable products.</text> |
| 83 | </g> |
| 84 | <!-- 4. Technological (T) --> |
| 85 | <g transform="translate(858, 0)"> |
| 86 | <rect width="260" height="480" rx="12" fill="#FFFFFF" stroke="#E2E8F0" stroke-width="1.5"/> |
| 87 | <path d="M 12 0 h 236 a 12 12 0 0 1 12 12 v 108 h -260 v -108 a 12 12 0 0 1 12 -12 Z" fill="#F3E8FF"/> |
| 88 | <text x="130" y="55" font-size="48" font-weight="900" fill="#9333EA" text-anchor="middle">T</text> |
| 89 | <text x="130" y="90" font-size="18" font-weight="800" fill="#4C1D95" text-anchor="middle">TECHNOLOGICAL</text> |
| 90 | <line x1="20" y1="120" x2="240" y2="120" stroke="#D8B4FE" stroke-width="2"/> |
| 91 | <!-- Bullet Points --> |
| 92 | <circle cx="30" cy="160" r="4" fill="#A855F7"/> |
| 93 | <text x="45" y="165" font-size="15" font-weight="700" fill="#0F172A">AI Automation</text> |
| 94 | <text x="45" y="185" font-size="13" fill="#475569">Generative AI threatening</text> |
| 95 | <text x="45" y="205" font-size="13" fill="#475569">legacy software models.</text> |
| 96 | <circle cx="30" cy="240" r="4" fill="#A855F7"/> |
| 97 | <text x="45" y="245" font-size="15" font-weight="700" fill="#0F172A">Infrastructure</text> |
| 98 | <text x="45" y="265" font-size="13" fill="#475569">5G rollout enables new</text> |
| 99 | <text x="45" y="285" font-size="13" fill="#475569">IoT product capabilities.</text> |
| 100 | <circle cx="30" cy="320" r="4" fill="#A855F7"/> |
| 101 | <text x="45" y="325" font-size="15" font-weight="700" fill="#0F172A">Cybersecurity Risk</text> |
| 102 | <text x="45" y="345" font-size="13" fill="#475569">Escalating threat landscape</text> |
| 103 | <text x="45" y="365" font-size="13" fill="#475569">requires higher R&D spend.</text> |
| 104 | </g> |
| 105 | </g> |
| 106 | </svg> |
| 107 |